Thank you very much for entrusting your customer-facing communication to ActivEngage. We take this responsibility very seriously, making sure that we deliver detailed and quality conversations to your customers each day. Many of you are closely monitoring the Coronavirus (COVID-19), and the state of its impact on our country and businesses. At ActivEngage, we’re monitoring it closely as well. Because …
Automotive Marketing: How to Win Over Multitasking Shoppers – Part 3
Welcome to the final part of our 3-part series on how to win over multitasking shoppers at the dealership. In part 1, we went over simple digital marketing tips that help distracted shoppers pay attention to your business during their automotive research. Part 2 was full of helpful ideas on dealership promotions and unique amenities that cater to multitaskers. Now that …
Automotive Marketing: How to Win Over Multitasking Shoppers – Part 2
Multitasking shoppers are complex car buyers, and therefore, difficult to attract for car dealers. The thing is, the vast majority of your automotive shoppers are multitaskers. How do you sell cars to people juggling their time and attention? In an effort to help your car business boom in the era of always-on consumers, we created a three-part series of automotive marketing …
Automotive Marketing: How to Win Over Multitasking Shoppers – Part 1
Do you ever have those days where you have a million things to do and haven’t the slightest idea how to get it all done other than to do multiple things at once? If you answered yes, you might not be surprised to learn that your online shoppers have this problem too. Time is of the essence, and we’re all …
Is Your Dealership Taking Advantage of Live Chat Data?
In a previous blog post, I discussed the importance of using live chat conversations to build rapport with your online shoppers, and how it can help improve your dealership’s follow-up processes. But what about the live chat data acquired beyond the conversation — such as consumer clickpath and the browser they’re on? This live chat data, also known as behavioral …
Best Place to Work Podcast: An ActivEngage Story
“Your company doesn’t have a culture. It is a culture.”- Simon Sinek For 10 years, ActivEngage has provided the most trusted live chat service to automotive businesses around the world. We lead a diverse team of skilled and driven professionals united by a shared goal: helping our automotive clients build lasting relationships with their customers. But at ActivEngage, we …
Live Chat Helps Shoppers Secretly Research Cars at Work
Let’s be honest – your shoppers aren’t all saintly angels. Some of them are researching for their dream car during work. Actually, A LOT of them are on your website while at work. And they don’t want their boss to know! And since they aren’t going to stop, no matter what you say or do, your role is to be the …
4 Reasons Your Dealership Should Hire a Millennial Workforce
Generation Y has gotten a bad rep over the past few years, however there are some distinct characteristics that should not be overlooked when considering them to be a part of your dealership’s staff. The following characteristics are advantages that could increase your bottom line, so listen up! All About That Tech Millennials are tech savvy. They grew up during …
Avoid Post-Holiday Blues and Boost Employee Morale
I hate to be the one to say it, but (once again) the holidays are practically over. The excitement of gift-giving and receiving dies down, and we forget about the famous annual ball-drop. As you go back to your daily routine, it’s important not to lose momentum. Leverage the holiday atmosphere to kick off the new year on the right foot! …