Below you'll find a list of all posts that have been tagged as “Data Insights”
It’s almost 2023. Pretty crazy, right? That means that the internet is almost 33 years old (if you go off of the timeline of the first genuine web page going live in 1990). In these last few decades, the internet has evolved in ways we couldn’t have imagined, and businesses now use the internet and related technology as a non-negotiable …
Welcome to the new decade and the age of data ethics. We’ve entered a time where consumers are warier than ever about how companies use their personal information—and with good reason. The risk of inadequate data security and lousy privacy practices has skyrocketed in the last few years. Since 2013, 9.7 billion data records were lost or stolen globally. Almost …
In a previous blog post, I discussed the importance of using live chat conversations to build rapport with your online shoppers, and how it can help improve your dealership’s follow-up processes. But what about the live chat data acquired beyond the conversation — such as consumer clickpath and the browser they’re on? This live chat data, also known as behavioral …
Internet leads from consumers who schedule and keep an appointment have a closing rate of almost 50%. Meanwhile, traditional ups typically close at 20%, says a recent study by PLADOOGLE, LLC. The study also found that if dealers go above and beyond by having the vehicle cleaned and make the shopper feel special during their showroom appointment, the closing ratio …
“There are 3 types of baseball players: those who make it happen, those who watch it happen, and those who wonder what happens.”-Tommy LasordaFormer pitcher, coach, and MLB manager After a historical World Series last year where the Chicago Cubs took home their first win in 108 years, we are set to kick off a new MLB season on Monday, …
In a recent report by IBM, “Automotive 2025: Industry without borders”, discusses the future of the automotive industry among OEMs, automotive suppliers, and other auto industry participants. The authors Ben Stanley and Kal Gyimesi ask this question, “How can you form relationships with newer, non-traditional industry participants to provide the digital relationship and customer experience that today’s drivers and passengers …
“You don’t have to swing hard to hit a home run. If you got the timing, it’ll go.” – Yogi Berra Three American League MVP awards, 10 championships, and 15 All-Star Games — Yogi Berra is arguably one of the best catchers in MLB history and knew a thing or two about the importance of timing. It got me thinking …
In the Age of Information Overload, infographics are here to help us “boil it all down.” They’re visually appealing and can be an excellent way to get information quickly! If you don’t have time to read a bunch of text, these automotive infographics get right to the point. In order to help you stay up-to-date on consumer trends efficiently, ActivEngage …
7 days. It’s not just a quote from the terrifying film “The Ring,” or as the Japanese know it “Ringu.” It’s also the crunch time for car buying decisions. Edmunds.com recently reported that 79% of shoppers buy a car within seven days after a test drive. That means that if you weren’t charming enough to sell the vehicle the day …
