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How to Connect With Shoppers Digitally as Social Distancing Becomes Common Practice

The automotive industry is facing uncertain times, as COVID-19’s effects on business remain unclear.  The nation continues to practice social distancing as a […]

Committed to Our Customers During COVID-19

Thank you very much for entrusting your customer-facing communication to ActivEngage.  We take this responsibility very seriously, making sure that we deliver detailed […]

consumer privacy laws in automotive

Consumer Privacy in 2020: The New Age of Data Ethics

Welcome to the new decade and the age of data ethics. We’ve entered a time where consumers are warier than ever about how […]

Customer Journey Optimization for Car Dealerships

Customer Journey Optimization for Car Dealers: Part 1

Making the customer experience personal, seamless, and relevant is the new battleground. Studies show that for most of your customers, this is now […]

car buyer trends 2019

3 Easy Ways to Keep Up with Car Buyer Trends in 2019

It’s important for businesses in all industries to stay on top of consumer trends. But, for the car dealer, it’s crucial to understand […]

Auto inventory ads on social media

Are Facebook Inventory Ads Stealing Your Customers?

2019 is the year of social media, and more importantly, the year of Facebook. You and I both know your customers are always […]

Human interaction should complement technology

Virtual Reality – Digital Retailing

Increasingly, major national companies are promoting the fact that they have humans, personable beings, answering customer inquiries. Yet, in the automotive industry, the […]

Can you sell used cars on Facebook Marketplace?

Can You Sell Cars on Facebook?

Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining […]

Want More Quality Leads? Start Talking About Finance in Chat

“Stop wasting so much time on leads that won’t close!” Sound familiar? If you’ve ever screamed internally when you watch your BDC repeatedly […]