Below you'll find a list of all posts that have been categorized as “People & Culture”
Based on the conversations we’ve seen over the past year and a half, it’s clear that people are craving connection. So much so that shoppers seek digital touchpoints during their entire customer journey, like live chat, to get their needs met. In conjunction with this trend comes the sudden boom in online car buying, which is no longer just a …
In this blog, you will: See how Carvana has disrupted the automotive industry. Get insight as to where consumers stand when it comes to purchasing a vehicle online. Learn how you can match (and beat!) Carvana’s unique brand of automotive customer experience. If you haven’t heard of Carvana by now, you aren’t paying attention. Eight years ago, Carvana was born …
The year is 1999. The internet is young and still figuring out what it wants to be. E-Commerce is on the cusp of exploding, and a new age of digital retailing has been ushered in. And with it: The Online Review. Back then, the roster of retail entities which allowed online reviews were small (Amazon and eBay were among them …
(From the perspective of a CEE, AKA a Customer Engagement Expert) “Is this a chatbot?” “Am I speaking to a living person?” “How do I know you’re real?” These are just a few of the questions we get daily from hundreds and hundreds of conversations with car buyers. Consumers have come to know what to expect when it comes to …
This blog was updated on 3/21/2024 Are you thinking about your automotive social media marketing efforts? In 2021, nearly 63% of the entire world’s population actively used social media for almost 2.5 hours a day. This statistic is simply staggering, and there is something pretty invaluable for those in the automotive industry to infer from this: Those people drive cars. …
Okay, so you know you need to put out car ads, but you’re not sure where to put your efforts. Maybe you’ve run a few campaigns with minimal success. Maybe worse, you dumped a respectable amount of money into a car ad platform that returned nothing but a few wishy-washy leads. Dealership marketing isn’t easy, but you’re not alone! If …
Now that almost every business has an online presence, getting online reviews is a normal part of everyday life. Still, it can be challenging to know the best way to respond to customer feedback. And with automotive reputation, unfortunately, being historically mediocre, you’ll likely run into a few difficult customers when you have increased review quantity. There’s always a temptation …
When we talk about quality as a concept, a few things usually come to mind. Some describe it as the degree of excellence of something (or someone!). Others may say it’s about meeting certain expectations. Vague at best. But when we talk about quality in a chat evaluation, it’s important to know what characteristics you’re measuring and why. ActivEngage Director …
Last week our nation shuddered when we watched the unnecessary and tragic death of yet another unarmed black citizen, George Floyd. It is unbearable that his death is just the latest of others preceding him who have senselessly died because of inadequate training, outdated policies and unrelenting racism. This feels like an impossible letter to write. As part of a …
