Automotive Marketing: How to Win Over Multitasking Shoppers – Part 3
Welcome to the final part of our 3-part series on how to win over multitasking shoppers at the dealership. In part 1, we went over simple digital marketing tips that help distracted shoppers pay attention to your business during their automotive research. Part 2 was full of helpful ideas on dealership promotions and unique amenities that cater to multitaskers.
Now that we’re at the end of the road, your friends at ActivEngage want to help you capitalize on the busiest time of the year: the holidays. It’s a hectic time for most, going from holiday parties to gift shopping to visiting the family. Help your multitasking, busy shoppers by taking a load off – and earn their business in the process – with these holiday incentives.
Holiday Incentives for Busy Car Buyers
Multitasking customers LOVE convenience, especially since the holidays are always extremely busy. To help them with the pain of having to run to multiple places to get all they need, why not bring what they need directly to them?
Here are some examples of ideas for holiday incentives that entice shoppers to visit your store for a test drive or service:
Wrapping paper/gift-wrapping services
Few things are as tedious as getting Christmas presents. But then you have to wrap them, too. Offer wrapping paper or gift-wrapping services for service customers. That way, your multitasking shoppers can accomplish two tasks at once.
A real-life Santa Claus
It’s a common family tradition to take the kids to see Santa during the holidays. Why not bring the family in to meet the jolly old fellow at your dealership? Have Santa hand out candy canes to spread extra cheer.
What could possibly be better than a new car for the holidays? A new car AND a Christmas tree. New car buyers are already feeling the holiday spirit, and you will only reinforce their decision to do business with you by going above and beyond.
For inspiration/motivation, check out how Fairfield Subaru and Preferred Auto Group do Christmas Tree Giveaways:
Other Holidays Your Dealership Can Capitalize On
- Valentine’s Day – Offer flowers and chocolates for their Sweetheart.
- Independence Day – Pick up your sparklers and fireworks before you head home to the family.
- Halloween – Give away pumpkins to Service customers.
- Black Friday – Free coffee or Starbucks gift cards (because your shoppers will be sleepy from getting up so early!)
- Thanksgiving – Have a Thanksgiving Bake Sale or offer customers a free pie when they come into your service department during the week of Thanksgiving. It could save them time baking or shopping during this holiday, and you’ll get bonus points for being so thoughtful!
Winning the Hearts of Busy Shoppers = Thinking Outside the Box
Saving your multitasking shoppers time, traveling stress, and money during the holidays is a prayer answered for some people. Think outside the box and add to your holiday incentives based on what you think they might need at any time during the year – including all those crazy winter months!
Remember, there’s a reason Starbucks still sells newspapers, and it has everything to do with the added convenience. If you apply that strategy to your dealership, you’ll win the hearts of busy shoppers who will be loyal to your ongoing generosity and thoughtfulness. ‘Tis the season, after all!
Looking for more holiday advice for your dealership? Check out “5 Ways to Spread Holiday Cheer to Your Dealership’s Employees”.
Editor’s Note: This post was originally published in January 2015 and has been completely revamped and updated for accuracy and comprehensiveness.