What happens when today’s most informed car shoppers finally decide to contact your dealership? That moment, what ActivEngage CEO Ted Rubin calls the “first digital handshake,” may be one of the most important moments in modern automotive retail. In this conversation, Ted joins automotive marketing expert Brian Pasch to explore how digital communication, AI, trust, and human connection are reshaping …
Today’s car buyers don’t start their journey in the showroom anymore. They start online. Before submitting a lead or stepping into a dealership, modern shoppers research vehicles, compare brands, read reviews, watch videos, and form opinions about who they trust to do business with. That shift has fundamentally changed the automotive customer journey and how dealerships need to approach communication, …
In this fireside chat, ActivEngage CEO Ted Rubin and industry leader and V20 Group founder David Kain discuss the most productive ways to use AI in automotive retail. The focus is simple: AI should support and enhance dealership teams, not replace sales conversations. In this discussion, you’ll learn: Why the first customer conversation should stay human The difference between customer …
Why Conversations—not Leads—Are the Real Game-Changer in Automotive Retail In this high-impact episode, ActivEngage CEO Ted Rubin joins automotive retail strategist Brian Pasch to challenge the outdated obsession with lead generation. Instead, Rubin makes the case for a more powerful approach: real human connection through meaningful, live conversations. If your dealership is stuck in the “more leads = more sales” …
The Human Advantage in Car Sales—And Why Ted Rubin Won’t Let It Die “Real Conversations Still Sell Cars” In this episode, Car Dealership Guy’s Yossi Levi sits down with Ted Rubin, CEO of ActivEngage, to discuss why real human connection still drives the most meaningful results in automotive retail. As many dealerships rush to adopt AI tools, Ted issues a …
In this must-hear episode of Dealer Talk with Jen Suzuki, ActivEngage CEO Ted Rubin joins the conversation to challenge the status quo of dealership messaging and reveal how real-time, human-led engagement is driving higher conversions, more revenue, and better customer experiences. From the showroom to the service lane, Rubin explains why dealership messaging can no longer be treated as an …
The Secret to Building Teams That Stick — with Carol Marshall on ASOTU In this high-energy episode of the ASOTU podcast, our own Carol Marshall, COO of ActivEngage, pulls back the curtain on what it really takes to build a team that delivers world-class customer experiences to supercharge your dealership. Spoiler: it’s not just résumés and interviews—it’s attitude, authenticity, and …
AI is a powerful tool, but the human element is still key to great customer experiences. In this episode of Auto Collabs, our CEO, Ted Rubin, dives deep into the role of AI in automotive retail. They discuss why AI is a game-changer in dealership operations—but when it comes to building trust and connection, there’s no substitute for the human …
Revolutionizing Automotive Conversations: Insights from Carol Marshall of ActivEngage In a compelling episode of Auto Collabs, Paul J. Daly, Kyle Mountsier, and Michael Cirillo welcomed Carol Marshall, a key leader at ActivEngage, to discuss the future of automotive retail. The conversation spotlighted ActivEngage’s commitment to blending cutting-edge AI technology with live interaction to create meaningful customer experiences. Key Highlights Human-Centric …
ActivEngage Live Messaging Service is very real, provides 100% people-powered conversations, and delivers some seriously high-conversion results for your dealership.
