Below you'll find a list of all posts that have been tagged as “Thought Leadership”
The automotive industry is in an exciting new era! It’s the era of utilizing technology to help improve the customer experience in the world of car sales. One critical aspect of this technology is the integration between different software systems used by dealerships. It’s imperative that all of your technology plays nice to ensure the most streamlined customer experience – …
Being a successful car salesperson requires more than just a desire to sell cars and make money. When you’re selling cars, you aren’t just selling the vehicle that is getting your customers from Point A to Point B. You’re selling them an extension of their lifestyle, a reflection of themselves. This might sound a bit too deep, but it’s basic …
Unfortunately, the automotive industry customer experience (more specifically, automotive retail) of many car buyers is not often fondly remembered. When one thinks of top notch customer service, their mind might go to luxury dining. Their mind might even go to a grocery store (we’re thinking Publix!). The automotive customer experience doesn’t share a positive association with these, however. When it …
The car buying process can certainly be compared to a journey. An adventure, even. And just like any adventure you can think of in a book or movie, the car buying journey can be filled with unexpected turns and trials to overcome. Now, that might be an exaggeration. But, between pre-research and finding a dealership, selecting the perfect car, test …
The modern customer experience goes well beyond in-person interaction. Considering there is an up-and-coming generation of car buyers who were basically co-raised by technology (Gen Z, sometimes called digital natives!), a new avenue other than walking through the front door needs to be considered to meet these unique customer expectations. Additionally, because of the pandemic, many people started seeing the …
While your sales and service teams may do a fantastic job greeting customers and creating that initial relationship in the dealership, the follow-up after may be lacking. Also, those shoppers that have not yet made the decision to visit you require timely, tailored attention. Digital natives, like Gen Z, are more comfortable navigating online. This is where a quality BDC …
Brian Ankney: Welcome to the Autosuccess Executive Spotlight. I’m your host, Brian Ankney. Today my guest is Ted Rubin. He’s the President and CEO of Active Engage. Welcome Ted! Ted Rubin: Hey, thanks. I’m glad to be here! Brian Ankney: Cool, well let’s talk about the trends that you’re seeing right now. What trends are you seeing in dealer to …
In an era of cost-cutting automation, don’t lose sight of customer conversations. It can be easy to be tempted by possible savings when faced with the option to use a bot/AI. The reality is: You may be compromising earnings, both in the short and long term, by ignoring the great customer satisfaction that comes from having meaningful conversations that encourage …
To non-dealership folks and those not well acquainted with the automotive industry, selling cars might seem like the most significant revenue generator and the most profitable part of the whole operation. After all, the lots are lined with tons of cars (well, at least they used to be). But while it does make up a large percentage of dealership profit, …
