You already know calls are being lost. Your customers are ready to tell you what they need instead. Most dealership leaders are not in the dark about missed calls. You’ve seen the reports. You’ve heard the complaints and felt the pressure. You may have already made investments to solve it. And yet, your customers are still telling you, through your …
What happens when today’s most informed car shoppers finally decide to contact your dealership? That moment, what ActivEngage CEO Ted Rubin calls the “first digital handshake,” may be one of the most important moments in modern automotive retail. In this conversation, Ted joins automotive marketing expert Brian Pasch to explore how digital communication, AI, trust, and human connection are reshaping …
Today’s car buyers don’t start their journey in the showroom anymore. They start online. Before submitting a lead or stepping into a dealership, modern shoppers research vehicles, compare brands, read reviews, watch videos, and form opinions about who they trust to do business with. That shift has fundamentally changed the automotive customer journey and how dealerships need to approach communication, …
In this fireside chat, ActivEngage CEO Ted Rubin and industry leader and V20 Group founder David Kain discuss the most productive ways to use AI in automotive retail. The focus is simple: AI should support and enhance dealership teams, not replace sales conversations. In this discussion, you’ll learn: Why the first customer conversation should stay human The difference between customer …
In the automotive industry, every interaction either builds trust or burns it. Too many dealership websites are still designed like digital billboards — showcased with specials, static photos, and “Contact Us” buttons that lead to black holes in inboxes. That’s not how consumers shop anymore. Today’s shoppers crave proof that you’re listening right now. Whether they’re browsing at 11:30 PM from …
Why Conversations—not Leads—Are the Real Game-Changer in Automotive Retail In this high-impact episode, ActivEngage CEO Ted Rubin joins automotive retail strategist Brian Pasch to challenge the outdated obsession with lead generation. Instead, Rubin makes the case for a more powerful approach: real human connection through meaningful, live conversations. If your dealership is stuck in the “more leads = more sales” …
The Human Advantage in Car Sales—And Why Ted Rubin Won’t Let It Die “Real Conversations Still Sell Cars” In this episode, Car Dealership Guy’s Yossi Levi sits down with Ted Rubin, CEO of ActivEngage, to discuss why real human connection still drives the most meaningful results in automotive retail. As many dealerships rush to adopt AI tools, Ted issues a …
Picture this. A potential buyer calls your dealership, but instead of staying on hold, their iPhone takes over and waits silently. The customer goes about their day, only notified when someone finally answers. Meanwhile, your team may never know the call was waiting.This will soon become the new reality for dealerships with the release of iOS 26. Earlier this month, …
In this must-hear episode of Dealer Talk with Jen Suzuki, ActivEngage CEO Ted Rubin joins the conversation to challenge the status quo of dealership messaging and reveal how real-time, human-led engagement is driving higher conversions, more revenue, and better customer experiences. From the showroom to the service lane, Rubin explains why dealership messaging can no longer be treated as an …
ActivEngage Live Messaging Service is very real, provides 100% people-powered conversations, and delivers some seriously high-conversion results for your dealership.
