Below you'll find a list of all posts that have been tagged as “Industry Trends”
Like it or not, social media is a must-have component of a business’s presence and marketing efforts in the modern age. In an increasingly social media-minded world, the biggest brands have realized that a two-way communication model is the most effective in humanizing, legitimizing, and enhancing their brand power. Interacting with your consumers and personifying a brand is the key …
Your insider resource for the latest in auto industry news, insights, innovations, and more! ActivEngage Insights Article Conversational Commerce Needs Good ConversationCustomer service has been an important aspect of business for, well, forever! Communicating with customers on a human level is a foundational part of a good sales nurturing process. Striking up a friendship, and having organic conversations in a …
Fostering great customer relationships has been an important aspect of business for, well, forever! Communicating with customers on a human level is a foundational part of a good sales nurturing process, and an essential part of their buyer’s journey. Striking up a friendly conversation, and having organic conversations with shoppers in a familiar way, is a business strategy that establishes …
Your insider resource for the latest in auto industry news, insights, innovations, and more! ActivEngage Insights Article How to Attract Car Shoppers This Tax SeasonTax season. A boon to some, a bother to others. But as a car dealer, you most likely look at tax season as an opportunity to engage prospective car buyers who now have a little extra …
Your insider resource for the latest in auto industry news, insights, innovations, and more! ActivEngage Insights Article How to Reassure Customers in an Inventory ShortageIn this digital age, your dealership’s website is your front door. The internet has afforded shoppers the luxury of access to your business on multiple levels. So much so, that they may never even need to …
In this digital age, your dealership’s website is your front door. The internet has afforded shoppers the luxury of access to your business on multiple levels. So much so, that they may never even need to step foot in your showroom to know what you’re all about. Or so they think. Perception is everything. This is especially important in the …
With everyone glued to the internet these days, it’s become increasingly difficult for car dealers to capture people’s attention by traditional means. Wild and exciting tactics of the past don’t cut it anymore in today’s instant gratification society. While the inflatable tube man on the side of the road is eye-catching, it fails to explain why your dealership is different …
If 2020 and 2021 have taught us anything, it’s that nothing is set in stone. From the onset of the pandemic with its accompanying protocols until now, many industries have had their processes and perspectives turned on their head. And possibly even more important: consumer expectations have changed. Likely for good! This includes the automotive industry and the way car …
The recent car chip shortage has put quite a wrench in the cogs of inventory levels and new vehicle sales. But at the root of this is a much bigger problem. The semiconductor chip shortage has halted automotive production in general. And in no small manner. From a story by CNBC: “The ongoing semiconductor chip shortage is now expected to …
