13%
ActivEngage lead-to-sale conversion rate
162%
increase in appointment set rate
98%
of sales leads with vehicle of interest attached
About Winner Chevrolet
The Challenge
Winner Chevrolet had switched from ActivEngage to an AI-driven chat provider that promised an increase in leads and sales appointments. This dealership realized in less than 6 months this decision cost them quality leads and sales.
- Conversations felt robotic and frustrating. Customers received irrelevant or incomplete answers that derailed the experience from the start.
- Leads came in cold. Many had no associated vehicle or clear intent, forcing the BDC to start from scratch.
- There was zero ROI. Over several months, their sold lead rate from the AI chat platform was a whopping 0%.
- It created more work. The BDC team had to log in separately to review chat histories, adding time and complexity.
“We tried a chat tool that heavily uses AI and the leads arrived cold, incomplete and unqualified–some without even a vehicle attached. Each AI lead follow-up felt like starting from scratch and our customers were left frustrated. We weren't just losing conversions–we were losing consumer trust.”
Thomas Pierce
BDC Manager, Winner Chevrolet
The Solution
Winner Chevrolet returned to ActivEngage to restore quality, confidence, and real connections in their digital conversations.
With a deep bench of trained engagement experts and seamless integration into the dealership’s existing tools, ActivEngage delivers human-powered conversations backed by scalable, tech-smart infrastructure. Every lead comes with context, clarity, and confidence—so your team spends less time chasing and more time closing.
- Live human messaging, every time. No bots—just real people creating unscripted, helpful, appointment-driven interactions.
- Set it and forget it. Thomas no longer needs to babysit the platform—he trusts ActivEngage to deliver consistently.
- Instant CRM visibility. Full chat transcripts are pushed directly into their CRM, enabling smoother follow-up.
- Quick turnaround. Within a week of deciding to switch back, Winner Chevrolet was fully operational again with no friction.
The Results
For Winner Chevrolet, the shift back to human conversations made an immediate impact. It wasn’t just about lead metrics but about removing friction across the overall sales funnel. In a 3-month comparison, the dealership saw quality live conversations deliver better first impressions, more efficient BDC workflows, and a stronger pipeline of ready-to-buy customers.
“The sold ratio for the AI driven tool was 0% – so we sold zero leads that came from that chat service, and we had a 13% sold rate on ActivEngage leads. Obviously a way better conversion than the AI chat tool that we were using.”
Thomas Pierce
BDC Manager, Winner Chevrolet
“ActivEngage lightened my workload and helped us sell more cars. That’s the difference real conversations make.”
Thomas Pierce
BDC Manager, Winner Chevrolet
