COVID-19 Message: A Letter from Our Executive ChairmanRead Now

Committed to Our Customers During COVID-19

Thank you very much for entrusting your customer-facing communication to ActivEngage.  We take this responsibility very seriously, making sure that we deliver detailed and quality conversations to your customers each day. Many of you are closely monitoring the Coronavirus (COVID-19), and the state of its impact on our country and businesses. At ActivEngage, we’re monitoring it closely as well. Because you are a valued part of the ActivEngage Family, I wanted to let you know how we are working to assist you and the customers you serve.

Communication and guidance for your customers

Our Customer Engagement Experts (CEEs), are prepared to communicate with your customers at all levels of the car buying journey. Whether it’s full online retailing or simply online support via digital messaging, our team is ready to assist your shoppers 24/7. To that end, if you wish to have specific information provided to your customers, especially as the status of the situation evolves, simply reach out to our Customer Support Team. They will work diligently to ensure we convey your dealership’s message to your customers.

Training and preparedness for our employees

The wellbeing and safety of our staff is of the utmost importance. That’s why we’ve created a program that increases precautions in the office and allows for telecommuting should anyone feel ill or anxious. This ensures our CEEs continue to excel in building trust and moving conversations forward. Our enterprise-level platform allows our engineers, customer success, and chat agents to work from anywhere while staying safe and ensuring security. Additionally, our Technology Team is closely monitoring the ActivEngage suite of products to ensure they continue to operate at peak performance.

Dedication and ActivEngage-level quality for you

We want you to feel confident and have peace of mind when entrusting your online shoppers with ActivEngage. Our commitment to help your dealership make meaningful connections and build lasting relationships with your customers is at the forefront of everything we do. We will work tirelessly to continue providing the quality results and service that ActivEngage has been known to offer for over a decade.

From all of us here at ActivEngage, we wish you, your colleagues and families safety, wellness, and positivity during these challenging times.

Regards,

Ted Rubin

Executive Chairman


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car dealership holiday incentives for busy shoppers

Automotive Marketing: How to Win Over Multitasking Shoppers – Part 3

Welcome to the final part of our 3-part series on how to win over multitasking shoppers at the dealership. In part 1, we went over simple digital marketing tips that help distracted shoppers pay attention to your business during their automotive research. Part 2 was full of helpful ideas on dealership promotions and unique amenities that cater to multitaskers.

Now that we’re at the end of the road, your friends at ActivEngage want to help you capitalize on the busiest time of the year: the holidays. It’s a hectic time for most, going from holiday parties to gift shopping to visiting the family. Help your multitasking, busy shoppers by taking a load off – and earn their business in the process – with these holiday incentives.

Holiday Incentives for Busy Car Buyers

Multitasking customers LOVE convenience, especially since the holidays are always extremely busy. To help them with the pain of having to run to multiple places to get all they need, why not bring what they need directly to them?

Here are some examples of ideas for holiday incentives that entice shoppers to visit your store for a test drive or service:

Wrapping paper/gift-wrapping services

Few things are as tedious as getting Christmas presents. But then you have to wrap them, too. Offer wrapping paper or gift-wrapping services for service customers. That way, your multitasking shoppers can accomplish two tasks at once.

A real-life Santa Claus

It’s a common family tradition to take the kids to see Santa during the holidays. Why not bring the family in to meet the jolly old fellow at your dealership? Have Santa hand out candy canes to spread extra cheer.

Christmas Trees

What could possibly be better than a new car for the holidays? A new car AND a Christmas tree. New car buyers are already feeling the holiday spirit, and you will only reinforce their decision to do business with you by going above and beyond.

For inspiration/motivation, check out how Fairfield Subaru and Preferred Auto Group do Christmas Tree Giveaways:

   

Other Holidays Your Dealership Can Capitalize On

  • Valentine’s Day – Offer flowers and chocolates for their Sweetheart.
  • Independence Day – Pick up your sparklers and fireworks before you head home to the family.
  • Halloween – Give away pumpkins to Service customers.
  • Black Friday – Free coffee or Starbucks gift cards (because your shoppers will be sleepy from getting up so early!)
  • Thanksgiving – Have a Thanksgiving Bake Sale or offer customers a free pie when they come into your service department during the week of Thanksgiving. It could save them time baking or shopping during this holiday, and you’ll get bonus points for being so thoughtful!

Winning the Hearts of Busy Shoppers = Thinking Outside the Box

Saving your multitasking shoppers time, traveling stress, and money during the holidays is a prayer answered for some people. Think outside the box and add to your holiday incentives based on what you think they might need at any time during the year – including all those crazy winter months!

Remember, there’s a reason Starbucks still sells newspapers, and it has everything to do with the added convenience. If you apply that strategy to your dealership, you’ll win the hearts of busy shoppers who will be loyal to your ongoing generosity and thoughtfulness. ‘Tis the season, after all!

Looking for more holiday advice for your dealership? Check out “5 Ways to Spread Holiday Cheer to Your Dealership’s Employees”.

 

Editor’s Note: This post was originally published in January 2015 and has been completely revamped and updated for accuracy and comprehensiveness.

 

 

Tips for car dealership promotions and amenities

Automotive Marketing: How to Win Over Multitasking Shoppers – Part 2

Multitasking shoppers are complex car buyers, and therefore, difficult to attract for car dealers. The thing is, the vast majority of your automotive shoppers are multitaskers. How do you sell cars to people juggling their time and attention?

In an effort to help your car business boom in the era of always-on consumers, we created a three-part series of automotive marketing tips to help you win over multitasking shoppers. Part 1 focused on how to win over multitasking shoppers online. Part 2 will focus on ideas for dealership promotions to entice multitaskers to drop the million things they’re doing and drive to your dealership.

 

Increase Dealership Traffic with Dealership Promotions

Oil Change Buddies

No one likes going to the Service Department alone. To appeal to the busy socialite and bring in more fixed ops business for your store, I recommend trying out a promotion in your marketing emails or on social media called, “Friend Day.” Tell your customers that if they bring a friend with them to get an oil change, they get half off their service. Or maybe both the customer AND their friend get half off.

Everyone wants to help a friend out and make time to hang out with them at the same time. Your dealership can help them do both by offering this type of oil change special!

Test Drive Buddies

You can use the “Friend Day” dealership promotions for your Sales Department as well. Just offer to provide both your shopper and their friend a gift card for coming by to test drive a vehicle.

This promotion can be very beneficial to your sales strategy because friends are great influencers. They can help each other determine what vehicle they should buy. What better way to bring them both into the decision-making process than by incentivizing them to come to the dealership together?

Ideas for the gift card:

  • Local restaurants
  • Popular or local retail stores
  • Tickets to concerts or sports teams
  • Movie tickets
  • Gas station gift cards

 

Provide Unique Service Amenities for Multitaskers

Offering free WiFi and snacks for the busy worker is pretty mainstream in dealership Service Departments these days. To stand out from the competition, your dealership needs to take it up a notch by offering unique amenities.

Here are a few examples to inspire the creative and competitor in you:

  • Longo Toyota offers free Wifi AND provides iPads for customers to use while they wait. They also have a Subway and a Starbucks on their property, so customers can choose between a latte or sandwich. Being able to grab lunch while getting an oil change is a multitasker’s dream!
  • DCH Honda of Temecula offers complimentary manicures every Wednesday and Thursday for the busy people who want to get dazzled up while getting their tire fixed. They also provide a kid’s lounge to keep the little ones occupied so working parents can be productive while they wait.
  • Island Lincoln provides a full gym area with weights and cardio equipment for the health-conscious multitaskers who need to have their vehicles serviced but don’t want it to interrupt their typical workout routine.

These amenities can incentivize shoppers who never feel like they have enough time to get errands done during lunch hour…like actually eating lunch!

Looking for more digital marketing tips for your Service and Parts department? Check out our FREE eBook: The Repair Order for Your Dealership’s Fixed Ops Strategy.

If any of these ideas inspire you to offer dealership promotions and unique amenities, don’t forget to talk about them. Put it on your website, make sure your chat team mentions it, share pics and videos on social media, etc. It’s perfectly okay to toot your own horn from time to time!

 

Editor’s Note: This post was originally published in January 2015 and has been completely revamped and updated for accuracy and comprehensiveness.

 

 

Multitasking shoppers need digital marketing strategy

Automotive Marketing: How to Win Over Multitasking Shoppers – Part 1

Do you ever have those days where you have a million things to do and haven’t the slightest idea how to get it all done other than to do multiple things at once?

If you answered yes, you might not be surprised to learn that your online shoppers have this problem too. Time is of the essence, and we’re all busy, busy, busy. But to gain more business from the busy crowd, your dealership needs to find ways to grab their attention and make their time worthwhile.

So how do you accomplish this? It’s simple. You offer your shoppers ways to get their other tasks done while they are trying to buy a car or service, and as a result – you win their business! Let’s take a look at a few ways how your dealership might effectively execute an automotive marketing strategy to win more sales and service appointments from today’s multitaskers:

Cater to Second-Screening Consumer Behavior

According to J.D. Power, 53% of consumers use mobile for their automotive research, and that number will undoubtedly increase. Always-on consumers are inherent multitasking shoppers, and to sell to them, you need a mobile marketing strategy.

User-Friendly Mobile Websites

Today’s distracted shoppers prefer mobile-friendly sites that they can browse while watching TV or doing other tasks. A responsive mobile site saves them time, they don’t have to switch devices to interact, and it requires the least effort to find information fast. While (hopefully) the vast majority of automotive websites are already mobile-friendly, they need to be user-friendly as well. Your multitasking car buyers don’t have the attention span to struggle with a bad user experience.

Looking for tips on making your dealership’s mobile site more user-friendly? Check out our FREE eBook: Is Your Dealership Website Mobile-Ready?

Chat with Mobile Shoppers

A responsive mobile website isn’t completely effortless without live chat. Adding a chat or text button to your mobile site allows shoppers to get their questions answered quickly, their decision made, appointment scheduled, and get back to watching their show or doing the other hundred things they have to do in no time at all. Once you turn on mobile conversations, be sure to follow proper mobile chat etiquette. The wrong conversation will drive your busy customers away. Check out “6 Dos and Don’ts of Mobile Conversations” for helpful chat tips.

Appeal to Omni-Channel, Multitasking Shoppers

Car buying is almost a fully omni-channel experience. Your car buyers typically switch between online and offline channels 4 times during the shopping process. Your digital marketing strategy needs to expand beyond your website and traditional advertising. Social media advertising, SEM, and 3rd-party websites are just some of the many options available to your customers when they research vehicles. Successful dealers will capitalize on these new digital sales opportunities by being present — and, they’ll interact with shoppers on these channels.

The era of “traditional chat” is over. Your multitasking shoppers are most likely toggling between Facebook, Craigslist, and your website while they research. Be there when they find your inventory. ActivEngage, for example, lets your team (or ours) chat with busy shoppers wherever they are — social media, search results, digital ads, 3rd-party sites, etc.

The right chat solution will help you broaden your reach while catering to the needs of today’s shoppers. It’s a win for you and a win for your customers, which is precisely what you want!

Editor’s Note: This post was originally published in January 2015 and has been completely revamped and updated for accuracy and comprehensiveness.

Live chat data for dealership marketing

Is Your Dealership Taking Advantage of Live Chat Data?

In a previous blog post, I discussed the importance of using live chat conversations to build rapport with your online shoppers, and how it can help improve your dealership’s follow-up processes. But what about the live chat data acquired beyond the conversation — such as consumer clickpath and the browser they’re on?

This live chat data, also known as behavioral intelligence, can be very beneficial to your dealership. But before we get into how it helps your business, let’s talk a bit about what behavioral live chat data is and why it matters to you.

What is behavioral intelligence?

In a nutshell, behavioral intelligence is data that reveals the buying behavior of online shoppers on your website. Some live chat providers can track a significant amount of consumer information both inside and outside of a chat conversation. But only an excellent live chat provider will analyze this information and use it to assist you and your customers better.

For example, some live chat data your team can gather and analyze using ActivEngage’s web-based console includes:

  • Number of visits to the website
  • Number of pages seen
  • Geo-location
  • Last page they visited
  • Click path through the site
  • Browser they are using
  • Device shopper is using (Desktop computer? Mobile phone?)
  • Referral information – i.e., through which search engine did they find your website? Did they come from a third-party listing site?

Note: The amount and types of live chat data available can vary depending on the provider you choose. Remember to ask what information is available before you sign up for a live chat solution.

Why is live chat data important to my dealership?

Consumer behavior is continuously evolving. Having access to behavioral data on your site will help you keep a pulse on what your car buyers want. By collecting and analyzing visitor data, you’ll be able to predict and follow consumer trends on your website such as:

  • What the most visited VDP pages are
  • The percentage of online shoppers returning to your site
  • Whether more shoppers are chatting via mobile or desktop

From there, you can use the data you’ve analyzed to test and improve engagement techniques with online shoppers, and ultimately increase conversion on your dealership’s website.

How can I leverage it to improve my marketing?

1. Tailored Ad Campaigns

Digital advertising in today’s market is a science, and successful dealers use tangible research to invest in ads. Live chat data can help. ActivEngage customers, for example, have access to valuable information, such as what the top requested models are in chat conversations. You can use this kind of visitor data to advertise a popular vehicle or service. Then, further tailor your ad messaging by region based on location data.

Ads can be expensive, and having data to back up your advertising strategy is essential to your dealership’s marketing success. Leverage the behavioral data you get from live chat to optimize your advertising dollars.

2. Targeted Specials on Your Website

At least 64% of today’s shoppers prefer to receive offers relevant to their specific interests. Using behaviorally-driven messages that highlight your online specials is a great way to use visitor data to personalize your shoppers’ browsing experience.

Here’s a scenario: Let’s say Sally is an online shopper who is on your website for the second time, has seen 6 VDP pages of new VW vehicles so far, and has been looking at a white 2014 Jetta for about 3 minutes now. Three vital pieces of information we can infer about Sally are that she:

  • Is engaged on your website
  • Wants a new Volkswagen
  • Is interested in a white 2014 Jetta

If you’re currently offering a cash bonus, low lease with zero down, or any other special on this vehicle, LET SALLY KNOW.

Having a tailored special offer pop up on your website based on your shopper’s clickpath, time spent on a particular page, or the vehicle they’re looking at can help guide your shoppers further down the purchasing funnel. By customizing your online shopper’s browsing experience, you’ll enhance the effectiveness of your website and improve the consumer experience.

Speaking of behavioral targeting, CDK Global recently joined forces with ActivEngage to launch Concierge Chat for CDK Next Gen websites. Concierge Chat leverages behavioral technology, audience intent data, and much more!

3. Personalized Chat Conversations

Once a shopper clicks to chat, if the software is robust, your team can use behavioral data to personalize the conversation further. ActivEngage’s chat console, for example, has Co-Browse — an exclusive feature that allows chat representatives to share the screen with web shoppers in tandem. So if Sally navigates to a 2014 Passat VDP page during the chat conversation, the rep can ask:

“Sally, were you interested in learning about another vehicle in our inventory?” or “Have you considered the new Passat, Sally? It looks great in white as well!”

Upselling becomes easier and conversations more useful when your team can leverage live chat data. By using behavioral intelligence to establish rapport with online shoppers, you can then build a better follow-up process and start building relationships with your prospects.

Your Chat Provider Needs to Step Up

Most of the data you gather from live chat can be very beneficial to your business. But in order to reap the full benefits of behavioral intelligence data, your chat provider needs to work with you to get the most out of the consumer information available.

Does your live chat provider send you useful live chat data to help you improve your dealership processes? Are they using visitor data to improve the quality of their chat conversations and the consumer experience on your dealership’s website? Can they offer you tips and advice on how to get the most out of their service?

Remember, your live chat investment is only profitable if your provider works WITH you to improve your bottom line.

Editor’s Note: This post was originally published in January 2015 and has been completely revamped and updated for accuracy and comprehensiveness.

Best Place to Work Podcast with ActivEngage

Best Place to Work Podcast: An ActivEngage Story

“Your company doesn’t have a culture. It is a culture.”
– Simon Sinek

For 10 years, ActivEngage has provided the most trusted live chat service to automotive businesses around the world. We lead a diverse team of skilled and driven professionals united by a shared goal: helping our automotive clients build lasting relationships with their customers.  

But at ActivEngage, we don’t just provide a service focused on relationships. We’ve made it the foundation for how we work as a team, invest in our community, and value our staff. We are proud to have built and continue to build a staff that is proud to be on a world class team revolutionizing digital communication.

ActivEngage Recognized as a “Best Place to Work”

From day one, owners Ted Rubin and Todd Smith built ActivEngage to be an employee-focused company. They’re firm believers that a successful company demands engaged employees and a culture that promotes innovation, quality, and responsibility. And thought it started with the co-founders, every single employee at ActivEngage contributes to making it a great place to work.

Recently, our co-founders had the pleasure of sharing ActivEngage’s story at the Best Place to Work Podcast with Mike Sudyk. They covered topics such as:

  • How and why ActivEngage was started 10 years ago
  • How the company has grown and evolved throughout the years
  • What the communication processes are like within the company
  • How our company culture has evolved and continues to change
  • Core leader advice on developing a unique company culture

As Molly Graham, former Culture Manager at Facebook, said in an interview, “your company’s story is the backbone on which everything else is founded.” ActivEngage’s story is a pretty interesting one — and we’re still writing it. As our company continues to grow and evolve, we will continue innovating, learning, and refining. In the words of CEO, Todd Smith:

“Learn your culture, learn what drives you, and then learn to accelerate it. Every company is unique.”

Grow Your Career with ActivEngage

We’re always looking for driven professionals to join us in leading the way in innovative technology and to inspiring conversations that create powerful experiences for our clients and the customers they serve. If you’re looking to take your career to new heights, visit www.activengage.com/careers to learn more about our job opportunities.

ActivEngage and Mazda Partnership

ActivEngage Selected as Mazda Canada Partner for Live Chat

OEM Leverages Chat to Create Instant Connections with Online Shoppers

Orlando, FL. December 2016—ActivEngage, Inc., the most trusted brand in automotive live chat, announced today that it is now the exclusive provider of live chat services for Mazda Canada Inc.

Today’s car shoppers expect the highest level of service and information from Mazda Canada. In order to meet these expectations, Mazda Canada entrusted ActivEngage’s highly-trained team of Live Chat Specialists with the responsibility of representing the Mazda Canada brand and providing quality chat conversations that surpass the standards of its customer base.

Michael Tsang, Manager of Interactive Marketing at Mazda Canada, commented on the partnership, “We chose to incorporate live chat into our digital marketing strategy in order to keep pace with the rapid changes in consumer preferences and increased expectations online. After comparing multiple chat providers, the ActivEngage team has demonstrated that its live chat team is the best of its kind. We are confident in our decision to provide real-time communication for our customers and look forward engaging the online community on our website.”

On being selected to manage live chat on behalf of Mazda Canada, Ted Rubin, COO of ActivEngage, said, “We are excited to provide our managed chat solution to Mazda Canada. Mazda’s commitment to providing an exceptional online experience to its customers is impressive, and we are equally committed to helping Mazda Canada achieve even greater success.

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About Mazda Canada:
Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 165 dealerships. For additional information about Mazda Canada visit: www.media.mazda.ca

About ActivEngage:
Since 2007, ActivEngage has provided the most trusted automotive live chat software and professionally managed chat service to dealerships, automotive groups and manufacturers around the world. With ActivEngage’s web-based software, dealerships can build relationships with their online customers and provide a concierge-level of customer service. ActivEngage also employs professional Live Chat Specialists in its Orlando and Las Vegas offices who are expertly trained to answer inquiries and generate additional sales opportunities on behalf of dealerships. To learn more about ActivEngage, please visit www.activengage.com.

live chat helps shoppers buy cars at work

Live Chat Helps Shoppers Secretly Research Cars at Work

Let’s be honest –  your shoppers aren’t all saintly angels. Some of them are researching for their dream car during work. Actually, A LOT of them are on your website while at work. And they don’t want their boss to know! And since they aren’t going to stop, no matter what you say or do, your role is to be the best accomplice ever by getting them the information they need…and maybe even find ways to help keep them out of trouble.

So, what better way to help shoppers with their devious car research than to offer live chat on your website?

 Here’s how live chat helps shoppers research while at work:

Shhhh! Live Chat is Quiet.

Many shoppers cannot make personal calls during work, which is why live chat is so convenient for them. Live chat doesn’t make any sounds. There is no audible way for their bosses or co-workers to detect work evasion when a shopper is chatting on your website.

Shoppers can pretend they’re working on their projects while they’re really doing research on the newest model in your inventory! It’s brilliant. But shhhh! Don’t tell!

Instead, what you need to do is add live chat to your website, and watch those work-evaders come quietly rolling through your virtual doors.

Live Chat Can Be Hidden.

Minimizing a chat window is as easy as the click of a button. If a shopper’s boss pops in for a minute to go over something with them, they don’t have to awkwardly end the conversation like they would if they were on the phone. They can hide the chat behind all of their other open tabs and applications on their computer, and then reopen up the window when they are ready to continue.

This sneakiness allows the shopper to have a fluid conversation, even when they are interrupted! No one has to know they are still having a conversation with your chat rep. The evidence is tucked away and buried under spreadsheets and emails – no one is going to question it!

Note: If your own BDC reps are chatting at your dealership, it’s important to keep in mind that sometimes these chatting-while-at-work shoppers take a little longer to respond than others. Be patient. It might take a few minutes for one of their clients to go away, or for their boss to stop looking over their shoulder. But if you wait for them, you’ll be more likely to get the lead and good rapport! Patience pays!

Also, to know for certain that the shopper has indeed stopped typing (possibly because of an interruption at work) and is not just a slow typer, you should check out ActivEngage’s PreRead™ feature. PreRead™ helps you see exactly what the shopper is typing as they are typing it in real-time! This helps eliminate guesswork for the chat rep and also saves them time when formulating their responses.

Live Chat is Mobile.

Last, but not least, shoppers can use their smartphones to chat on mobile during work. You know, in case those who may have a computer, but can’t use it for anything other than work purposes, want to chat while away from their desk.

It’s also important to note that there are all different types of jobs and many that don’t consist of sitting at a desk in front of a computer all day. Therefore, you might want to consider — when thinking of who might be your live chat audience — the bored cashier or stock person at a retail store who has nothing better to do during the slow part of their shift than to look for oil change coupons and the sickest rims you have available in your Online Parts Store.

These on-the-go shoppers would LOVE to chat with you on their phones at work to find out what you have to offer – but they can only do so if you offer a live chat button on your mobile website!

So, are you catering to the secret research of this mobile audience? If not, then your next course of action is to add live chat to your mobile site today! Otherwise, you are missing out on some extra revenue and a key target audience who is ready to buy!

Hire millennials at the car dealership

4 Reasons Your Dealership Should Hire a Millennial Workforce

Generation Y has gotten a bad rep over the past few years, however there are some distinct characteristics that should not be overlooked when considering them to be a part of your dealership’s staff.

The following characteristics are advantages that could increase your bottom line, so listen up!

All About That Tech

Millennials are tech savvy. They grew up during the birth of the World Wide Web, and they aren’t afraid to use it. Computers, smartphones, tablets. Websites and Apps. If it’s digital, they’re masters at it.

As automotive retail becomes fully immersed in digital engagement, it’s more important than ever to have people on your team who know how to use the digital tools to engage with their own generation, the people of older generations who are picking it up, and those who come after them.

Whether you’re looking for a marketing professional to ensure your dealership’s name is forefront in online consumers’ minds or a Salesperson who could upsell on the latest in-car tech features, hiring a millennial who knows technology will be invaluable.

Play Nice With Others

Although Generation Y loves self-expression and individuality, according to the Millennial Generation Research Review by the U.S. Chamber of Commerce Foundation, they also prefer a collaborative work environment.

Hiring millennials could be the best thing that ever happened to your team. As long as management keeps their walls down, and you invite them and their ideas in, they’ll help you bring your dealership together into a more unified whole. Millennials will keep your business working like the oiled machine it should be where all parts work together toward a common goal – because that’s the kind of environment what they want!

They’ll also be great at working together with customers! What’s not to like?

Up on the Up-and-Up

Millennials are familiar with the changing trends, because they are fully immersed in them. They are also the driving force behind a lot of them. Therefore, they’ll be great at giving you insight into how to change your business to accommodate these trends.

Take the current mobile trend for example. Millennials sleep with their smartphones and check them about43 times a day. They get updated on trending topics faster than any other generation out there.

If you want to be a cutting-edge dealership, you need millennials on your side.

They <3 Their Job

Millennials prefer meaningful work. They search for a place, people, and a career that they can really be passionate about.

Millennials will not only go the extra mile if they love working for you, but the passion for their work will reflect positively in your bottom line.

So in order to attract millennials and show that you can provide them with a place they will love to work, be sure to highlight your dealership’s culture as fun, caring for the community, and a place where your team truly loves to spend their days.