Below you'll find a list of all posts that have been categorized as “People & Culture”
We know what you’re thinking. “That title is a little on the nose.” Maybe you aren’t thinking that. But if you are: You might be right! This is less of a blog and more of a “tooting our own horn” opportunity. Well, less tooting our own horn and more showing some of our great dealership partners tooting our horn. (On …
Digital Dealer Las Vegas 2022 is a whirlwind of a time. It’s packed with content, and it’s A LOT to take in. Plus, the upcoming conference is in Las Vegas! That’s, like, the textbook destination for a crazy time. We’re not saying your time at Digital Dealer Conference & Expo Las Vegas 2022 is going to be The Hangover levels …
A little over two years ago, you would have thought the automotive industry and retail automotive, as we know it in America, was ending. That’s what the media would have you think. The feelings were warranted on the surface. A global chip shortage and resultant inventory shortage had the industry sweating and we were being warned to be prepared for …
Working in a dealership and automotive industry, you know that it takes special conversational and people skills to earn customer trust. Customers and potential buyers don’t want to be seen as just another sale; they are people (just like you) that have vehicle needs for different reasons in each of their unique lives. Given the nature of technology and communication …
Like it or not, social media is a must-have component of a business’s presence and marketing efforts in the modern age. In an increasingly social media-minded world, the biggest brands have realized that a two-way communication model is the most effective in humanizing, legitimizing, and enhancing their brand power. Interacting with your consumers and personifying a brand is the key …
With everyone glued to the internet these days, it’s become increasingly difficult for car dealers to capture people’s attention by traditional means. Wild and exciting tactics of the past don’t cut it anymore in today’s instant gratification society. While the inflatable tube man on the side of the road is eye-catching, it fails to explain why your dealership is different …
*This content was updated on 12/21/2022 Automotive live chat (or automotive managed messaging, as we like to call it) has become somewhat of a four-letter word in the automotive industry in recent years. We know that automotive live chat and live chat software are proven digital tools that help engage curious online shoppers on your car dealership website. As a …
If you work at a dealership or are in dealership marketing, you are without a doubt pummeled daily with vendor marketing emails selling you a dizzying variety of products. We would know. After all, we’re an automotive managed messaging company that sends some of those emails! Eventually, you get desensitized and ignore these emails. No hard feelings; it happens. It …
This article was originally created for Dealer Marketing Magazine by ActivEngage’s COO, Carol Marshall. Think about the last time you had a really great conversation. When I think about a great conversation, my mind goes to those a-little-too-long lunches with business colleagues. Game night with friends on the weekend. Laughing until I cry until the wee hours of the morning …
