Hire millennials at the car dealership

4 Reasons Your Dealership Should Hire a Millennial Workforce

Written By Carol Marshall

Generation Y has gotten a bad rep over the past few years, however there are some distinct characteristics that should not be overlooked when considering them to be a part of your dealership’s staff.

The following characteristics are advantages that could increase your bottom line, so listen up!

All About That Tech

Millennials are tech savvy. They grew up during the birth of the World Wide Web, and they aren’t afraid to use it. Computers, smartphones, tablets. Websites and Apps. If it’s digital, they’re masters at it.

As automotive retail becomes fully immersed in digital engagement, it’s more important than ever to have people on your team who know how to use the digital tools to engage with their own generation, the people of older generations who are picking it up, and those who come after them.

Whether you’re looking for a marketing professional to ensure your dealership’s name is forefront in online consumers’ minds or a Salesperson who could upsell on the latest in-car tech features, hiring a millennial who knows technology will be invaluable.

Play Nice With Others

Although Generation Y loves self-expression and individuality, according to the Millennial Generation Research Review by the U.S. Chamber of Commerce Foundation, they also prefer a collaborative work environment.

Hiring millennials could be the best thing that ever happened to your team. As long as management keeps their walls down, and you invite them and their ideas in, they’ll help you bring your dealership together into a more unified whole. Millennials will keep your business working like the oiled machine it should be where all parts work together toward a common goal - because that’s the kind of environment what they want!

They’ll also be great at working together with customers! What’s not to like?

Up on the Up-and-Up

Millennials are familiar with the changing trends, because they are fully immersed in them. They are also the driving force behind a lot of them. Therefore, they’ll be great at giving you insight into how to change your business to accommodate these trends.

Take the current mobile trend for example. Millennials sleep with their smartphones and check them about43 times a day. They get updated on trending topics faster than any other generation out there.

If you want to be a cutting-edge dealership, you need millennials on your side.

They <3 Their Job

Millennials prefer meaningful work. They search for a place, people, and a career that they can really be passionate about.

Millennials will not only go the extra mile if they love working for you, but the passion for their work will reflect positively in your bottom line.

So in order to attract millennials and show that you can provide them with a place they will love to work, be sure to highlight your dealership’s culture as fun, caring for the community, and a place where your team truly loves to spend their days.


Ready to discover how ActivEngage helps your dealership succeed?