Below you'll find a list of all posts that have been categorized as “People & Culture”
Generation Y has gotten a bad rep over the past few years, however there are some distinct characteristics that should not be overlooked when considering them to be a part of your dealership’s staff. The following characteristics are advantages that could increase your bottom line, so listen up! All About That Tech Millennials are tech savvy. They grew up during …
I hate to be the one to say it, but (once again) the holidays are practically over. The excitement of gift-giving and receiving dies down, and we forget about the famous annual ball-drop. As you go back to your daily routine, it’s important not to lose momentum. Leverage the holiday atmosphere to kick off the new year on the right foot! …
Automotive marketing as we know it has changed. The Internet now forces dealerships to have an online presence and build relationships with consumers in the digital world. Why? Because the modern shopper expects it. Consumer research is no longer solely accessible via phone calls and drive-bys. Now, your prospective customers are looking for information on your website — and using …
They say people buy with their emotions. However, what actually happens is a mix between influential information and emotional cues. MarketingProfs provides some great insight about the different degrees of emotion and logic in the buying process. In this article, they discuss how the beginning and aftermarket stages of the buying cycle are the most emotionally-driven; once shoppers get closer …
It’s the most wonderful time of the year — but it can also be the most hectic as your dealership plans for the next. These long days at work can make your staff feel like it’s not quite the holidays. But you can change this dreary feeling, and shuffle in some holiday spirit at your dealership! Here are 5 easy …
In the Age of Information Overload, infographics are here to help us “boil it all down.” They’re visually appealing and can be an excellent way to get information quickly! If you don’t have time to read a bunch of text, these automotive infographics get right to the point. In order to help you stay up-to-date on consumer trends efficiently, ActivEngage …
Have you ever sat down at a restaurant, decided what you wanted to eat, and then as soon as the waiter comes by to take your order he tells you that the restaurant ran out of the main ingredient in your favorite dish on the menu? Strike one. You expected them to have the food they advertise. You’re not happy, …
Once upon a time, in the Land of Aluminum, Steel, and Rubber, there lived a team of Salespeople working at R-U-SERIOUS Dealer. These Salespeople, it is believed, had a rare gift for multitasking. Every day, they would tackle many different tasks – from taking and making phone calls, emailing prospects, making walk-around videos, attending to customers on the lot, and …
How can your dealership keep customers happy? By knowing what they like and dislike about your services – and improving on it. Feedback is one of the most valuable customer service tools available to dealers, and customers are usually more than willing to give dealership reviews for free. But reviews, especially online ones, should be handled with care because they …
