Dissecting Review Responses – How to Respond to Reviews Properly

How to Respond to Reviews in Automotive Reputation Management

Written By AE Staff

Now that almost every business has an online presence, getting online reviews is a normal part of everyday life. Still, it can be challenging to know the best way to respond to customer feedback. And with automotive reputation, unfortunately, being historically mediocre, you’ll likely run into a few difficult customers when you have increased review quantity. There’s always a temptation …

New Social Advantage Ad Options!

NEW! Social Advantage 2.0: Better Facebook Ads for Car Dealerships

Written By AE Staff

ActivEngage has become a digital engagement leader by helping auto dealers connect with their customers through multi-channel messaging options. We stay committed to helping our clients make the most of their time and resources, so we’re always working in the background to ensure that everything is running smoothly. From managed messaging to integrated add-ons, upsells, and other features, ActivEngage never …

A Closer Look at ActivEngage Quality – Featuring Randy Jeffrey

A Closer Look at ActivEngage Quality – Featuring Randy Jeffrey

Written By Carol Marshall

When we talk about quality as a concept, a few things usually come to mind. Some describe it as the degree of excellence of something (or someone!). Others may say it’s about meeting certain expectations. Vague at best. But when we talk about quality in a chat evaluation, it’s important to know what characteristics you’re measuring and why. ActivEngage Director …

2 Reasons Why Car Dealerships Use ActivEngage for Facebook Leads

2 Reasons Why Car Dealerships Use ActivEngage for Facebook Leads

Written By AE Staff

It doesn’t matter how you sell; your dealership can thrive with Facebook leads on the bottom line. If you’re still not convinced about investing in automotive marketing on Facebook, here’s a quick snapshot of why you should: Facebook still has the largest user database out of all social platforms, with 2.32 billion monthly users as of the end of 2018 …

The Problems With Chatbots & Car Dealerships

The Problems With Chatbots & Car Dealerships

Written By Ted Rubin

Back in 2017, chatbots for car dealerships were the “next big thing”; they promised to provide more qualified sales opportunities at a lower cost. However, once bots started handling conversations for car dealers, it was clear to see where the communication gaps existed. From impersonal interactions to unhelpful responses, it was clear that chatbots could not stand in for dealerships …

Committed to Our Customers During COVID-19

Committed to Our Customers During COVID-19

Written By Ted Rubin

Thank you very much for entrusting your customer-facing communication to ActivEngage.  We take this responsibility very seriously, making sure that we deliver detailed and quality conversations to your customers each day. Many of you are closely monitoring the Coronavirus (COVID-19), and the state of its impact on our country and businesses. At ActivEngage, we’re monitoring it closely as well. Because …

How to Run Effective Automotive Facebook Ads for Dealerships

How to Run Effective Automotive Facebook Ads for Dealerships

Written By AE Staff

Are Facebook Inventory Ads Stealing Your Customers? 2019 is the year of social media, and more importantly, the year of Facebook. You and I both know your customers are always on social media, so why aren’t you taking advantage of promoting your inventory right into their News Feed? ActivEngages’ newest feature, Social Advantage, does just that. With this latest implementation, …

Does Your Dealership Live Chat Team Need Rescuing?

Does Your Dealership Live Chat Team Need Rescuing?

Written By Carol Marshall

You know that dealership live chat feature vendors are raving about? The one where you can ride in on a horse and shining armor to ‘save the day’? Yes, that one — the live chat feature that allows you to take over your provider’s conversation. It’s absolutely terrible. Rescuing your live chat provider is ridiculous. Here are three reasons why …

The Competitive Advantage of Internet Leads with Appointments

The Competitive Advantage of Internet Leads with Appointments

Written By Ted Rubin

Internet leads from consumers who schedule and keep an appointment have a closing rate of almost 50%. Meanwhile, traditional ups typically close at 20%, says a recent study by PLADOOGLE, LLC. The study also found that if dealers go above and beyond by having the vehicle cleaned and make the shopper feel special during their showroom appointment, the closing ratio …