With everyone glued to the internet these days, it’s become increasingly difficult for car dealers to capture people’s attention by traditional means. Wild and exciting tactics of the past don’t cut it anymore in today’s instant gratification society. While the inflatable tube man on the side of the road is eye-catching, it fails to explain why your dealership is different …
What to Look For in a Live Chat Vendor for Dealerships
*This content was updated on 12/21/2022 Automotive live chat (or automotive managed messaging, as we like to call it) has become somewhat of a four-letter word in the automotive industry in recent years. We know that automotive live chat and live chat software are proven digital tools that help engage curious online shoppers on your car dealership website. As a …
How Automotive SEO Helps Car Dealers
Does your dealership need the power of automotive SEO? With car dealerships seemingly on every corner, you’ve got to make sure you’re leaning into every competitive advantage. This includes making sure your car dealership’s offerings are highly visible and being found by the right people in your communities. Attracting customers looking for the services car dealerships offer is a must, …
Focus on Fixed Ops in a Chip Shortage
The recent car chip shortage has put quite a wrench in the cogs of inventory levels and new vehicle sales. But at the root of this is a much bigger problem. The semiconductor chip shortage has halted automotive production in general. And in no small manner. From a story by CNBC: “The ongoing semiconductor chip shortage is now expected to …
Digital Retailing is Not Just a Phase
In this blog you will: Read about how prevalent digital retailing is in the modern market. See how car shoppers expect the ease and convenience of digital retailing when shopping for a vehicle. Learn how you can leverage digital retailing tools for your dealership, and how ActivEngage can help you accomplish that. It’s pretty hard to imagine life without the …
How Car Dealerships Can Outpace Carvana
In this blog, you will: See how Carvana has disrupted the automotive industry. Get insight as to where consumers stand when it comes to purchasing a vehicle online. Learn how you can match (and beat!) Carvana’s unique brand of automotive customer experience. If you haven’t heard of Carvana by now, you aren’t paying attention. Eight years ago, Carvana was born …
The Importance of Car Dealership Digital Marketing
First things first: What is digital marketing? Digital marketing covers your overall online presence. This includes your website, social media accounts, email marketing, mobile devices, and smart fridge — you get the picture. Wherever you can place ads to engage your potential customers online: that’s digital marketing. But, we’re going to get more specific and talk about the importance of …
Automotive Chatbots vs. Human Guidance
(From the perspective of a CEE, AKA a Customer Engagement Expert) “Is this a chatbot?” “Am I speaking to a living person?” “How do I know you’re real?” These are just a few of the questions we get daily from hundreds and hundreds of conversations with car buyers. Consumers have come to know what to expect when it comes to …
How Cox Automotive’s New Buyer Segments and DataWiseâ„¢ Can Help Improve Your Sales Process
In response to the Covid-19 pandemic, Cox Automotive conducted a study that analyzed the types of customers looking to buy vehicles. The study identified five car buyer segments or personas, each with unique characteristics. When dealers better understand these demographics, they can use the information in tandem with DataWise to shorten the path to the sale and greatly enhance the …