Are Facebook Inventory Ads Stealing Your Customers?

Auto inventory ads on social media

2019 is the year of social media, and more importantly, the year of Facebook. You and I both know your customers are always on social media, so why aren’t you taking advantage of promoting your inventory right into their News Feed? ActivEngages’ newest feature, Social Advantage, does just that. With this latest implementation, we help enable you to influence your customers’ online shopping experience.

The Diversity Advertising on Facebook Makes

Online consumers are shopping differently. In as little as 5 seconds, a customer decides whether they want to purchase from you or move on. Additionally, there are 30 million shoppers on Facebook Marketplace, imagine reaching that many shoppers and selling that many cars. That’s where ActivEngage comes in. We help you reach your customers wherever they are because, at the end of the day, we’re on the same team.

After our continued success with Facebook implementation in early 2017, ActivEngage is now helping car dealerships leverage Facebook in even more ways with Social Advantage. This powerful suite of tools includes Facebook Messenger, Marketplace uploads, and our new inventory ads. The best part, we manage everything for you. That’s one less thing to worry about so you can focus on the incoming sales. Dealerships that currently utilize this package have the opportunity to increase their unit sales through Facebook feeds with a simple scroll.

ActivEngage and Automotive Inventory Ads

Facebook inventory ads proactively show your current Marketplace inventory to local, in-market auto shoppers. With this new feature, dealers can use Facebook’s advanced targeting data to create dynamic ads based on consumers’ market radius, credit bracket, and car shopping behavior. This results in the opportunity to reach the highest potential customer base yet!

How it works: Shoppers who are actively searching for a vehicle will be targeted to see dealer ads in between friends posts about babies, marriages, and bird videos. Each ad is unique to the individual—if a shopper is searching for SUV’s, ActivEngage targets them with local SUV ads. With this new feature, car dealers will be able to:

  • Increase unit sales
  • Proactively reach car shoppers
  • Target local market
  • Customize ads
  • Measure vehicle sales

But, because some shoppers won’t always convert after seeing an ad once, our tool launches retargeting ads until they do. By retargeting them, you’re giving customers a more engaging and personalized car buying experience. This results in a happier customer and an even better selling experience—go you!

The first conversation you have with a shopper can happen online.

But your customers don’t want to deal with robots. That’s why, once the customer bites, they can chat with one of our knowledgeable messaging specialists. As a dealer, you can feel peace of mind knowing that your customers are in good hands, with a real human.

Show Those Other Guys Who’s Boss

Social Advantage is just the beginning, and we are eager to continue holding the title of the #1 approved chat and inventory partner on Marketplace. Like you, we work hard to remain a leader in this industry. ActivEngage is consistently growing our digital retailing features to turn more of your online shoppers into sales. We can’t wait to share what’s in store for 2019!

30 million Facebook shoppers are clicking on vehicles in Marketplace. Are any of those vehicles yours? To learn more about how we maximize your visibility on Facebook, please visit www.activengage.com/social-advantage.


Alyssa Goolsby

Alyssa is a Customer Support Specialist and growing Digital Content Creator who’s passionate about strategic marketing approaches with a focus on creating and distributing valuable, relevant, and consistent content. When she’s not helping customers or writing content at ActivEngage, you can find her watching Friends or thrifting.