Conversations that Convert—Winner Chevrolet's Success with Live Messaging Read Case Study
Buying stuff online is fun, and it’s also incredibly easy. Cars are no different. With online purchasing being easier and more convenient than ever, customers have grown accustomed to, enjoy, and expect digital communication service from a business; whether it’s the initial touch point, the follow up while waiting for the product or service, or to address any concerns post-sale. …
It’s almost 2023. Pretty crazy, right? That means that the internet is almost 33 years old (if you go off of the timeline of the first genuine web page going live in 1990). In these last few decades, the internet has evolved in ways we couldn’t have imagined, and businesses now use the internet and related technology as a non-negotiable …
Since 2005, Google Analytics has been the most popular and effective web analytics tool that helps businesses analyze and track their digital marketing campaigns – car dealers included. If you’re reading this, you’ve likely spent countless hours using Google Analytics to track your car dealership’s website traffic (or websites, if you’re a dealership group), your online car shopper’s consumer behavior, …
As you may (or may not!) have heard, LivePerson Automotive is closing the hood on its direct-to-dealer automotive messaging platform on October 31, 2022. [EDIT: this date has changed, and LivePerson’s automotive messaging platform is now out of service as of 11/29/2022.] Being among the first live chat services for dealerships, we enjoyed a healthy competition with LivePerson that helped fuel …
Digital Dealer Las Vegas 2022 is a whirlwind of a time. It’s packed with content, and it’s A LOT to take in. Plus, the upcoming conference is in Las Vegas! That’s, like, the textbook destination for a crazy time. We’re not saying your time at Digital Dealer Conference & Expo Las Vegas 2022 is going to be The Hangover levels …
A little over two years ago, you would have thought the automotive industry and retail automotive, as we know it in America, was ending. That’s what the media would have you think. The feelings were warranted on the surface. A global chip shortage and resultant inventory shortage had the industry sweating and we were being warned to be prepared for …
Working in a dealership and automotive industry, you know that it takes special conversational and people skills to earn customer trust. Customers and potential buyers don’t want to be seen as just another sale; they are people (just like you) that have vehicle needs for different reasons in each of their unique lives. Given the nature of technology and communication …
Like it or not, social media is a must-have component of a business’s presence and marketing efforts in the modern age. In an increasingly social media-minded world, the biggest brands have realized that a two-way communication model is the most effective in humanizing, legitimizing, and enhancing their brand power. Interacting with your consumers and personifying a brand is the key …
a guest blog by Wes McClelland, Sales Director at ActivEngage I’ve never been a quitter; it’s not something I do, nor is it in my DNA. In February of 1996, I was newly married and looking for a job. I was fresh out of college, where I majored in Criminal Justice. I wanted to become a peace officer in the …
ActivEngage Live Messaging Service is very real, provides 100% people-powered conversations, and delivers some seriously high-conversion results for your dealership.
