As you may (or may not!) have heard, LivePerson Automotive is closing the hood on its direct-to-dealer automotive messaging platform on October 31, 2022. [EDIT: this date has changed, and LivePerson’s automotive messaging platform is now out of service as of 11/29/2022.] Being among the first live chat services for dealerships, we enjoyed a healthy competition with LivePerson that helped fuel …
3 Ways to Use the Recharge Lounge at Digital Dealer
Digital Dealer Las Vegas 2022 is a whirlwind of a time. It’s packed with content, and it’s A LOT to take in. Plus, the upcoming conference is in Las Vegas! That’s, like, the textbook destination for a crazy time. We’re not saying your time at Digital Dealer Conference & Expo Las Vegas 2022 is going to be The Hangover levels …
ASOTU Empowers Dealerships with ASOTU CON
A little over two years ago, you would have thought the automotive industry and retail automotive, as we know it in America, was ending. That’s what the media would have you think. The feelings were warranted on the surface. A global chip shortage and resultant inventory shortage had the industry sweating and we were being warned to be prepared for …
5 Tips for Starting Out with Car Dealer Live Chat
Working in a dealership and automotive industry, you know that it takes special conversational and people skills to earn customer trust. Customers and potential buyers don’t want to be seen as just another sale; they are people (just like you) that have vehicle needs for different reasons in each of their unique lives. Given the nature of technology and communication …
Why Your Car Dealership Should Use TikTok
Like it or not, social media is a must-have component of a business’s presence and marketing efforts in the modern age. In an increasingly social media-minded world, the biggest brands have realized that a two-way communication model is the most effective in humanizing, legitimizing, and enhancing their brand power. Interacting with your consumers and personifying a brand is the key …
If I Had a Car Dealership…
a guest blog by Wes McClelland, Sales Director at ActivEngage I’ve never been a quitter; it’s not something I do, nor is it in my DNA. In February of 1996, I was newly married and looking for a job. I was fresh out of college, where I majored in Criminal Justice. I wanted to become a peace officer in the …
AutoChatter Newsletter – April 2022
Your insider resource for the latest in auto industry news, insights, innovations, and more! ActivEngage Insights Article Conversational Commerce Needs Good ConversationCustomer service has been an important aspect of business for, well, forever! Communicating with customers on a human level is a foundational part of a good sales nurturing process. Striking up a friendship, and having organic conversations in a …
Cox Automotive Enters Exclusive Partnership with ActivEngage
ATLANTA, March 4, 2022 /PRNewswire/ — Cox Automotive and ActivEngage announced today that they have entered an exclusive partnership that will streamline communications between Cox Automotive brands and customers, personalize the car buying experience, and increase overall sales for dealers. The ActivEngage products are now available through Cox Automotive Digital Retailing brands, including Dealer.com, Autotrader, Kelley Blue Book, and VinSolutions. …
AutoChatter Newsletter – March 2022
Your insider resource for the latest in auto industry news, insights, innovations, and more! ActivEngage Insights Article How to Attract Car Shoppers This Tax SeasonTax season. A boon to some, a bother to others. But as a car dealer, you most likely look at tax season as an opportunity to engage prospective car buyers who now have a little extra …