Auto inventory ads on social media

Are Facebook Inventory Ads Stealing Your Customers?

2019 is the year of social media, and more importantly, the year of Facebook. You and I both know your customers are always on social media, so why aren’t you taking advantage of promoting your inventory right into their News Feed? ActivEngages’ newest feature, Social Advantage, does just that. With this latest implementation, we help enable you to influence your …

car dealership holiday incentives for busy shoppers

Automotive Marketing: How to Win Over Multitasking Shoppers – Part 3

Welcome to the final part of our 3-part series on how to win over multitasking shoppers at the dealership. In part 1, we went over simple digital marketing tips that help distracted shoppers pay attention to your business during their automotive research. Part 2 was full of helpful ideas on dealership promotions and unique amenities that cater to multitaskers. Now that …

Tips for car dealership promotions and amenities

Automotive Marketing: How to Win Over Multitasking Shoppers – Part 2

Multitasking shoppers are complex car buyers, and therefore, difficult to attract for car dealers. The thing is, the vast majority of your automotive shoppers are multitaskers. How do you sell cars to people juggling their time and attention? In an effort to help your car business boom in the era of always-on consumers, we created a three-part series of automotive marketing …

ActivEngage and Mazda Partnership

ActivEngage Selected as Mazda Canada Partner for Live Chat

OEM Leverages Chat to Create Instant Connections with Online Shoppers Orlando, FL. December 2016—ActivEngage, Inc., the most trusted brand in automotive live chat, announced today that it is now the exclusive provider of live chat services for Mazda Canada Inc. Today’s car shoppers expect the highest level of service and information from Mazda Canada. In order to meet these expectations, …

SMS texting at the dealership

3 Ways to Jumpstart Text Conversations with Your Dealership

Unless you’ve been living under a rock for the last decade, you’ve noticed that just about everyone has a smartphone in their hand nowadays. In fact, over 2.8 billion people use the Internet from their smartphones. But even with the promise of a miniature computer in our pockets 24/7, it’s surprising that more dealerships aren’t leveraging the full potential of …

accountability at the dealership

Accountability: A Manager’s Way to Success

Accountability in the workplace is the paramount method to success. In order to justify your decisions as an owner or manager of a dealership, you have to be able to show the reasons why you are doing something, and so do all of your employees. If there is an action without a reason, there is no accountability for that action. …