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With the rise of technology, the way people shop for cars has changed drastically in recent years. Today’s car buyers are more likely to research and shop online, and they expect to be able to find the information they need quickly and easily. As a result, internet leads have become a crucial part of the car sales process and the …
The automotive industry is in an exciting new era! It’s the era of utilizing technology to help improve the customer experience in the world of car sales. One critical aspect of this technology is the integration between different software systems used by dealerships. It’s imperative that all of your technology plays nice to ensure the most streamlined customer experience – …
Do shoppers need a car now? Like, right now? Sure, people WANT cars now; but are they able to buy a car now? Buying a car these days can be quite an investment. Perhaps more so than usual. Especially a new car. According to Kelly Blue Book: “The average new car in America sold for $48,763 in February (2023)…” The …
Being a successful car salesperson requires more than just a desire to sell cars and make money. When you’re selling cars, you aren’t just selling the vehicle that is getting your customers from Point A to Point B. You’re selling them an extension of their lifestyle, a reflection of themselves. This might sound a bit too deep, but it’s basic …
Unfortunately, the automotive industry customer experience (more specifically, automotive retail) of many car buyers is not often fondly remembered. When one thinks of top notch customer service, their mind might go to luxury dining. Their mind might even go to a grocery store (we’re thinking Publix!). The automotive customer experience doesn’t share a positive association with these, however. When it …
The car buying process can certainly be compared to a journey. An adventure, even. And just like any adventure you can think of in a book or movie, the car buying journey can be filled with unexpected turns and trials to overcome. Now, that might be an exaggeration. But, between pre-research and finding a dealership, selecting the perfect car, test …
“People-Powered” Automotive Live Messaging Company Appoints ChatGPT as New CEOOrlando, FL (April 1, 2023) – In a bizarre turn of events, automotive live messaging and digital engagement solutions company, ActivEngage, has appointed ChatGPT as their new CEO effective immediately. The decision comes as a baffling, left-field choice from an organization that touts and prides itself on an entirely “people-powered” approach. …
The modern customer experience goes well beyond in-person interaction. Considering there is an up-and-coming generation of car buyers who were basically co-raised by technology (Gen Z, sometimes called digital natives!), a new avenue other than walking through the front door needs to be considered to meet these unique customer expectations. Additionally, because of the pandemic, many people started seeing the …
While your sales and service teams may do a fantastic job greeting customers and creating that initial relationship in the dealership, the follow-up after may be lacking. Also, those shoppers that have not yet made the decision to visit you require timely, tailored attention. Digital natives, like Gen Z, are more comfortable navigating online. This is where a quality BDC …
