Live chat integration with dealership CRM

Benefits of Chat Integration in a Dealership CRM

Written By Ted Rubin

The automotive industry is in an exciting new era!

It's the era of utilizing technology to help improve the customer experience in the world of car sales.

One critical aspect of this technology is the integration between different software systems used by dealerships. It's imperative that all of your technology plays nice to ensure the most streamlined customer experience - otherwise, the technology can actively hurt your service potential.

In this blog post, we'll explore the benefits of integrating live chat with dealership CRMs, including how it can enhance lead management, streamline communication, and provide real-time data. We'll also provide a detailed explanation of how our live chat software can integrate with your dealership CRM.

The Importance of Seamless Automotive CRM Integrations

Seamless integrations between different software systems are crucial for car dealerships. Integrating live chat with dealership CRM software can provide real-time data, improve lead management, and streamline communication.

With the help of seamless integrations, dealership staff can have all the customer information they need at their fingertips. This means that car dealers can provide better service, respond to customer inquiries faster, and ultimately drive more sales.

Live chat integrated with your dealership CRM = winning!

3 Benefits of Integrating Live Chat with Your Customer Relationship Management System

Integrating live chat with dealership CRMs can provide numerous benefits to automotive businesses:

1) Improve Lead Management and Lead Quality

First and foremost, it can improve lead management by providing real-time data on website visitors who are engaging with live chat. This customer data can include the visitor's name, location, contact information (when they have provided it, of course), and the pages they are viewing on the website. This information can help dealership staff prioritize leads and ensure that no potential customers slip through the cracks during the sales process. It's in the name: customer relationship management.

All of this information serves to provide a more robust lead, as well. With a frontline live chat system for your car dealership, your sales team will be primed for success with the most information possible and a head start on navigating and closing the deal.

2) Streamline Communication

Live chat integration with dealership CRMs can also streamline communication between dealership staff and customers. With live chat, customers can communicate with dealership staff in real-time, without having to wait on hold, wait for a callback, or wait on an email response.

Dealership staff can quickly and easily respond to customer inquiries, schedule appointments, and provide personalized recommendations. All of this can help build stronger relationships between the dealership and its customers, which can lead to increased loyalty and repeat business.

3) Sourcing and Quality Training

Live chat software can benefit car dealers and their CRM software even further by providing robust reporting and chat sourcing. Our integration with automotive CRM systems, like eLeads, enables you to see a source, and a subsource for the chat. This can help outfit your dealership website with the best possible live chat strategy.

In addition to the synergy of integrating with CRM software, reviewing the live chats in your dealership CRM can help you train your own team, if you have a BDC that sometimes handles chats. Many auto dealerships have already noted our customer interactions via chat and have implement our customer service approach.

How Our Live Chat Software Integrates with the Dealership CRM

Our live chat software is designed to seamlessly integrate with the top dealership CRMs on the market. Our code is clean and simple, crafted specifically for an ultra-fast up-time and implementation into your dealer website architecture.

Our live chat software can also capture lead information, including the visitor's name, contact information, and the pages they are viewing on the website. This information is automatically entered into the dealership CRM, where it can be used to prioritize leads and inform marketing and sales strategies.

ActivEngage Integrates with the Top Automotive CRM Software

ActivEngage integrates with all of the top auto dealership CRM software platforms, including but not limited to, eLeads and VinSolutions. Add ActivEngage to the mix to get the most of your automotive CRM software!

ActivEngage is the perfect ally for your sales team and automotive CRM solutions, sparking inspiring conversations that turn into leads that prep them for a smooth sale.

We're experts at meeting customers where they are on their customer experience journey, and priming your sales team with robust, informational leads that set them up for success.

Start having better conversations today and meet your shoppers wherever they are in their customer journey through our auto sales CRM software integrations. Choose from:


Ready to discover how ActivEngage helps your dealership succeed?