Automotive Marketing: How to Win Over Multitasking Shoppers – Part 2

Automotive Marketing: How to Win Over Multitasking Shoppers – Part 2

Written By Carol Marshall

Multitasking shoppers are complex car buyers, and therefore, difficult to attract for car dealers. The thing is, the vast majority of your automotive shoppers are multitaskers. How do you sell cars to people juggling their time and attention? In an effort to help your car business boom in the era of always-on consumers, we created a three-part series of automotive marketing …

Automotive Marketing: How to Win Over Multitasking Shoppers – Part 1

Automotive Marketing: How to Win Over Multitasking Shoppers – Part 1

Written By Carol Marshall

Do you ever have those days where you have a million things to do and haven’t the slightest idea how to get it all done other than to do multiple things at once? If you answered yes, you might not be surprised to learn that your online shoppers have this problem too. Time is of the essence, and we’re all …

Dealership Service Department Best Practices

Dealership Service Department Best Practices

Written By Carol Marshall

We are well into 2021, and car sales continue to cool off despite the summer heat. As vehicle sales flatten, optimizing dealership service department best practices will play a critical part in maximizing dealership revenue. The service department brings in a large sum of money to your dealership, often accounting for a majority of the profit. Yet, it’s very likely …

Best Place to Work Podcast: An ActivEngage Story

Best Place to Work Podcast: An ActivEngage Story

Written By Carol Marshall

“Your company doesn’t have a culture. It is a culture.”- Simon Sinek For 10 years, ActivEngage has provided the most trusted live chat service to automotive businesses around the world. We lead a diverse team of skilled and driven professionals united by a shared goal: helping our automotive clients build lasting relationships with their customers.   But at ActivEngage, we …

Accountability: A Manager’s Way to Success

Accountability: A Manager’s Way to Success

Written By Carol Marshall

Accountability in the workplace is the paramount method to success. In order to justify your decisions as an owner or manager of a dealership, you have to be able to show the reasons why you are doing something, and so do all of your employees. If there is an action without a reason, there is no accountability for that action. …

4 Key Skills Your Dealership’s Self-Managed Live Chat Team Should Have

4 Key Skills Your Dealership’s Self-Managed Live Chat Team Should Have

Written By Carol Marshall

At ActivEngage, it’s no secret that we’re strong advocates of quality conversations. And we know our managed chat team does it best. But, if you’re considering building a self-managed chat team at your dealership, you’ll need a team ready to build relationships with online shoppers. That’s why today, I’m sharing four essential live chat skills you should look for and build upon …

4 Reasons Your Dealership Should Hire a Millennial Workforce

4 Reasons Your Dealership Should Hire a Millennial Workforce

Written By Carol Marshall

Generation Y has gotten a bad rep over the past few years, however there are some distinct characteristics that should not be overlooked when considering them to be a part of your dealership’s staff. The following characteristics are advantages that could increase your bottom line, so listen up! All About That Tech Millennials are tech savvy. They grew up during …

Risky Business: 3 Ways a Bad Outsourced Chat Team Can Hurt Your Sales

Risky Business: 3 Ways a Bad Outsourced Chat Team Can Hurt Your Sales

Written By Carol Marshall

I’ve said it before, and I’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire chat teams within the US, and the quality of managed chat conversations are not equal. In fact, a bad managed chat service can be detrimental to your business! If the …

Avoid Post-Holiday Blues and Boost Employee Morale

Avoid Post-Holiday Blues and Boost Employee Morale

Written By Carol Marshall

I hate to be the one to say it, but (once again) the holidays are practically over. The excitement of gift-giving and receiving dies down, and we forget about the famous annual ball-drop. As you go back to your daily routine, it’s important not to lose momentum. Leverage the holiday atmosphere to kick off the new year on the right foot! …