When we talk about quality as a concept, a few things usually come to mind. Some describe it as the degree of excellence of something (or someone!). Others may say it’s about meeting certain expectations. Vague at best. But when we talk about quality in a chat evaluation, it’s important to know what characteristics you’re measuring and why. ActivEngage Director …
Did you miss the meeting of the minds last month? Automotive experts, Kevin Frye and Carol Marshall shared the virtual stage in The Missing Link: How to Humanize Digital Retailing webinar. If you weren’t able to make it, don’t fret! We’re breaking down the highlights right here. The Drawbacks of Digital Retailing As Carol and Kevin dove into his history …
Did you miss our webinar with DealerSocket hosted by our very own, Carol Marshall, and Cavan Robinson of DealerSocket? These industry experts discuss automotive strategy and how your dealership can build virtual connections with buyers during social distancing. Watch the full webinar below. Then, read on to learn even more ways to use technology to your advantage and create meaningful …
Increasingly, major national companies are promoting the fact that they have humans, personable beings, answering customer inquiries. Yet, in the automotive industry, the buzz is about digital retailing and having everything done on the web. Â Seems like there is a disconnect. So which is it? Where should we focus our efforts? Digital Retailing: A Closer Look What we see in …
You know that dealership live chat feature vendors are raving about? The one where you can ride in on a horse and shining armor to ‘save the day’? Yes, that one — the live chat feature that allows you to take over your provider’s conversation. It’s absolutely terrible. Rescuing your live chat provider is ridiculous. Here are three reasons why …
Welcome to the final part of our 3-part series on how to win over multitasking shoppers at the dealership. In part 1, we went over simple digital marketing tips that help distracted shoppers pay attention to your business during their automotive research. Part 2 was full of helpful ideas on dealership promotions and unique amenities that cater to multitaskers. Now that …
Multitasking shoppers are complex car buyers, and therefore, difficult to attract for car dealers. The thing is, the vast majority of your automotive shoppers are multitaskers. How do you sell cars to people juggling their time and attention? In an effort to help your car business boom in the era of always-on consumers, we created a three-part series of automotive marketing …
Do you ever have those days where you have a million things to do and haven’t the slightest idea how to get it all done other than to do multiple things at once? If you answered yes, you might not be surprised to learn that your online shoppers have this problem too. Time is of the essence, and we’re all …
We are well into 2021, and car sales continue to cool off despite the summer heat. As vehicle sales flatten, optimizing dealership service department best practices will play a critical part in maximizing dealership revenue. The service department brings in a large sum of money to your dealership, often accounting for a majority of the profit. Yet, it’s very likely …
