Winter Tips for Better Dealership Processes

Have You Winterized Your Dealership Processes Yet?

Written By Carol Marshall

Dare I say it…soon enough, it’s going to be winter. And when winter comes, you’re not going to share another Game of Thrones meme, but you are going to ensure that everyone (your staff, your vendors, etc.) is prepared for what happens in winter – such as holidays, bad weather, illness…maybe even snowball fights. So, what kind of processes are …

get quality internet leads using emotional intelligence

Why Your Dealership’s Live Chat Team Needs Emotional Intelligence

Written By Carol Marshall

Emotional intelligence is the ability to absorb emotional cues and use it to guide behavior. It’s essentially the combination of personal and social competence, and it affects how well we interact with others. When it comes to digital messaging (live chat, SMS, Messenger, etc.) in the age of customer experience, emotional intelligence (EI) can mean the difference between losing a …

How to Build a Better Dealership Culture

Your Dealership Staff Wants a Culture of Appreciation

Written By Carol Marshall

A dealership is often a high-stress environment. And if you don’t have a viable dealership culture of appreciation, you’re going to have to hire over and over again. So how do you typically show your employees that you appreciate them for their work? The money. You give your team monetary incentives in return for their excellent skills, which helps them …

is your live chat team that different from your sales team?

Your Sales & Live Chat Teams Are Not That Different

Written By Carol Marshall

The conversations your sales team has with your customers often dictate whether they’ll purchase or not. That’s why having a sales team trained in customer service is so important. Your standards should be the same for your live chat team. But how are their conversations even remotely similar? Live Chat Team vs. Sales Team The Greeting As the saying goes, …

Car Dealership volunteer

3 Reasons Community Involvement Benefits Your Dealership

Written By Carol Marshall

“I’m just not sold on the whole volunteering thing” – Said no dealership, ever In case you were wondering, community involvement is a no-brainer. The answer should be YES, do it. Companies today are becoming more involved in giving back because the outcome is always the same: win-win. Like in your school days, volunteering looks good on the company resume, …

Pumpkin carving

What Breaking Bad’s Gus Fring Can Teach You About Management

Written By Carol Marshall

If you’ve seen AMC’s Breaking Bad, you already know about the radical transformation of Walter White, a chemistry teacher who turned into a drug kingpin when he found out about his terminal cancer. You already know about last season’s epic chess match between Walt and Gus Fring, a respected restauranteur who used his business savvy to front an extremely successful …