Conversations that Convert—Winner Chevrolet's Success with Live Messaging Read Case Study
In an era of cost-cutting automation, don’t lose sight of customer conversations. It can be easy to be tempted by possible savings when faced with the option to use a bot/AI. The reality is: You may be compromising earnings, both in the short and long term, by ignoring the great customer satisfaction that comes from having meaningful conversations that encourage …
To non-dealership folks and those not well acquainted with the automotive industry, selling cars might seem like the most significant revenue generator and the most profitable part of the whole operation. After all, the lots are lined with tons of cars (well, at least they used to be). But while it does make up a large percentage of dealership profit, …
We know what you’re thinking. “That title is a little on the nose.” Maybe you aren’t thinking that. But if you are: You might be right! This is less of a blog and more of a “tooting our own horn” opportunity. Well, less tooting our own horn and more showing some of our great dealership partners tooting our horn. (On …
Automotive conferences can be…a lot.  This is not a bad thing by any means! They are an intersection of essential insight, emerging technologies, and community-building for the automotive retail industry. They are lighthouses for those sailing the vast seas of process improvement and product innovation. One such lighthouse: Digital Dealer Conference & Expo. The biannual Digital Dealer Conference & Expo …
This article was originally created for Dealer Marketing Magazine by ActivEngage’s COO, Carol Marshall. Think about the last time you had a really great conversation. When I think about a great conversation, my mind goes to those a-little-too-long lunches with business colleagues. Game night with friends on the weekend. Laughing until I cry until the wee hours of the morning …
Based on the conversations we’ve seen over the past year and a half, it’s clear that people are craving connection. So much so that shoppers seek digital touchpoints during their entire customer journey, like live chat, to get their needs met. In conjunction with this trend comes the sudden boom in online car buying, which is no longer just a …
The recent car chip shortage has put quite a wrench in the cogs of inventory levels and new vehicle sales. But at the root of this is a much bigger problem. The semiconductor chip shortage has halted automotive production in general. And in no small manner. From a story by CNBC: “The ongoing semiconductor chip shortage is now expected to …
In this blog, you will: See how Carvana has disrupted the automotive industry. Get insight as to where consumers stand when it comes to purchasing a vehicle online. Learn how you can match (and beat!) Carvana’s unique brand of automotive customer experience. If you haven’t heard of Carvana by now, you aren’t paying attention. Eight years ago, Carvana was born …
First things first: What is digital marketing? Digital marketing covers your overall online presence. This includes your website, social media accounts, email marketing, mobile devices, and smart fridge — you get the picture. Wherever you can place ads to engage your potential customers online: that’s digital marketing. But, we’re going to get more specific and talk about the importance of …
ActivEngage Live Messaging Service is very real, provides 100% people-powered conversations, and delivers some seriously high-conversion results for your dealership.
