Dealerships: Focus on What You CAN Control

Dealerships: Focus on What You CAN Control

Written By Ted Rubin

Nothing discourages taking action quite like the feeling of not being in control.  It doesn’t matter the context or situation. A lack of control leads to anxiety and fear, which can manifest negatively in all aspects of life.  Think about the pandemic for a moment. COVID-19 added much uncertainty to our lives, and the constantly evolving health science around it …

Misconceptions About Automotive Managed Messaging

What to Look For in a Live Chat Vendor for Dealerships

Written By Ted Rubin

*This content was updated on 12/21/2022 Automotive live chat (or automotive managed messaging, as we like to call it) has become somewhat of a four-letter word in the automotive industry in recent years. We know that automotive live chat and live chat software are proven digital tools that help engage curious online shoppers on your car dealership website. As a …

Why Your Dealership Needs a “No Bull” Messaging Provider

Why Your Dealership Needs a “No Bull” Messaging Provider

Written By Eric Schlesinger

If you work at a dealership or are in dealership marketing, you are without a doubt pummeled daily with vendor marketing emails selling you a dizzying variety of products. We would know. After all, we’re an automotive managed messaging company that sends some of those emails! Eventually, you get desensitized and ignore these emails. No hard feelings; it happens. It …

An Excellent Customer Experience Needs the Human Element

An Excellent Customer Experience Needs the Human Element

Written By Carol Marshall

This article was originally created for Dealer Marketing Magazine by ActivEngage’s COO, Carol Marshall. Think about the last time you had a really great conversation. When I think about a great conversation, my mind goes to those a-little-too-long lunches with business colleagues. Game night with friends on the weekend. Laughing until I cry until the wee hours of the morning …

Attracting car buyers

How Automotive SEO Helps Car Dealers

Written By AE Staff

Does your dealership need the power of automotive SEO? With car dealerships seemingly on every corner, you’ve got to make sure you’re leaning into every competitive advantage. This includes making sure your car dealership’s offerings are highly visible and being found by the right people in your communities. Attracting customers looking for the services car dealerships offer is a must, …

Is Your Automotive Live Chat Provider…Providing?

What Is Your Automotive Live Chat Provider Providing?

Written By Carol Marshall

Based on the conversations we’ve seen over the past year and a half, it’s clear that people are craving connection. So much so that shoppers seek digital touchpoints during their entire customer journey, like live chat, to get their needs met. In conjunction with this trend comes the sudden boom in online car buying, which is no longer just a …

A Fixed-Op Focus is Key in a Chip Shortage

Focus on Fixed Ops in a Chip Shortage

Written By Carol Marshall

The recent car chip shortage has put quite a wrench in the cogs of inventory levels and new vehicle sales. But at the root of this is a much bigger problem. The semiconductor chip shortage has halted automotive production in general.  And in no small manner. From a story by CNBC: “The ongoing semiconductor chip shortage is now expected to …

How Carvana Shifted Customer Experience in the Automotive Industry

How Car Dealerships Can Outpace Carvana

Written By Carol Marshall

In this blog, you will:  See how Carvana has disrupted the automotive industry. Get insight as to where consumers stand when it comes to purchasing a vehicle online. Learn how you can match (and beat!) Carvana’s unique brand of automotive customer experience. If you haven’t heard of Carvana by now, you aren’t paying attention.  Eight years ago, Carvana was born …

Darwin Automotive Retailing interface

[Press Release] Darwin Automotive Now Offers Auto Dealers Guided Digital Retailing with ActivEngage Chat Integration

Written By AE Staff

Best-in-class digital retailing and customer engagement tools ensure truly integrated chat for the entire dealership website journey. Combining the power of the Darwin Digital Retailing platform with the skilled communication of ActivEngage truly takes digital retailing to the next level.”— Chris Grimes, Chief Strategy & Success Officer at Darwin Automotive ISELIN, NEW JERSEY, UNITED STATES, May 26, 2021 /EINPresswire.com/ — …