Attracting car buyers

How Automotive SEO Helps Car Dealers

Written By AE Staff

Does your dealership need the power of automotive SEO? With car dealerships seemingly on every corner, you’ve got to make sure you’re leaning into every competitive advantage. This includes making sure your car dealership’s offerings are highly visible and being found by the right people in your communities. Attracting customers looking for the services car dealerships offer is a must, …

Setting Up For Success During an Inventory Shortage

Setting Up For Success During an Inventory Shortage

Written By AE Staff

In this blog, you’ll learn how to:   Adjust your strategy during the inventory and chip shortage to maintain pre-owned stock.  Intercept selling-curious people just seeing what options are available and arrange appointments.  Adjust your advertising and marketing strategy to encourage customers to sell or craft incentives to push. Get a great messaging experience that can keep you top of mind …

How to Increase Customer Retention as an Automotive Dealer

How to Increase Customer Retention as an Automotive Dealer

Written By AE Staff

Brand loyalty is exactly what it sounds like- a customer’s loyalty to a brand. But, there’s more to it. “Acceptance” is level one, “preference” is level two, and finally, “allegiance” is level three, and by far the most important level of loyalty, where we give all of our trust to a brand, to the extent that we aren’t willing to …

[Press Release] Darwin Automotive Now Offers Auto Dealers Guided Digital Retailing with ActivEngage Chat Integration

[Press Release] Darwin Automotive Now Offers Auto Dealers Guided Digital Retailing with ActivEngage Chat Integration

Written By AE Staff

Best-in-class digital retailing and customer engagement tools ensure truly integrated chat for the entire dealership website journey. Combining the power of the Darwin Digital Retailing platform with the skilled communication of ActivEngage truly takes digital retailing to the next level.”— Chris Grimes, Chief Strategy & Success Officer at Darwin Automotive ISELIN, NEW JERSEY, UNITED STATES, May 26, 2021 /EINPresswire.com/ — …

How Cox Automotive’s New Buyer Segments and DataWise™ Can Help Improve Your Sales Process

How Cox Automotive’s New Buyer Segments and DataWiseâ„¢ Can Help Improve Your Sales Process

Written By AE Staff

In response to the Covid-19 pandemic, Cox Automotive conducted a study that analyzed the types of customers looking to buy vehicles. The study identified five car buyer segments or personas, each with unique characteristics. When dealers better understand these demographics, they can use the information in tandem with DataWise to shorten the path to the sale and greatly enhance the …

What’s Your Chat Follow-Up Process?

What is Conversational Commerce?

Written By AE Staff

Advertising doesn’t work like it used to, and reaching customers takes more than a flashy commercial. Millennials, particularly, are highly resistant to ads, having grown up in a digital environment. You’ll have to work for their attention if you want them to make purchases at your dealership.  Consumers want connection, and they seek out brands committed to their needs. Customer …

10 Social Media Strategies for Car Dealerships

11 Automotive Social Media Marketing Strategies

Written By AE Staff

This blog was updated on 3/21/2024 Are you thinking about your automotive social media marketing efforts? In 2021, nearly 63% of the entire world’s population actively used social media for almost 2.5 hours a day. This statistic is simply staggering, and there is something pretty invaluable for those in the automotive industry to infer from this: Those people drive cars. …

7 Car Dealership Advertising Ideas

7 Car Dealership Advertising Ideas

Written By AE Staff

Okay, so you know you need to put out car ads, but you’re not sure where to put your efforts. Maybe you’ve run a few campaigns with minimal success. Maybe worse, you dumped a respectable amount of money into a car ad platform that returned nothing but a few wishy-washy leads. Dealership marketing isn’t easy, but you’re not alone! If …