Below you'll find a list of all posts that have been categorized as “Increasing Online Visibility”
The role of the car salesperson is changing. While back in the day, shoppers would learn about car models at the dealership’s physical showroom, thanks to the Internet, they now often arrive at your lot fully equipped with a competitive overview of the vehicle they want. The way people buy cars is evolving, and so are their expectations toward the …
Albert Einstein once said, “Life is like riding a bicycle. To keep your balance, you must keep moving.” It makes sense; try and stop pedaling and see how long you stay up! For people who do sales for a living (and more specifically, those who sell cars), the principle is very similar. Auto dealers are always looking for leads, trying …
In a recent report by IBM, “Automotive 2025: Industry without borders”, discusses the future of the automotive industry among OEMs, automotive suppliers, and other auto industry participants. The authors Ben Stanley and Kal Gyimesi ask this question, “How can you form relationships with newer, non-traditional industry participants to provide the digital relationship and customer experience that today’s drivers and passengers …
In the Age of Information Overload, infographics are here to help us “boil it all down.” They’re visually appealing and can be an excellent way to get information quickly! If you don’t have time to read a bunch of text, these automotive infographics get right to the point. In order to help you stay up-to-date on consumer trends efficiently, ActivEngage …
You may think that the only place a chat invitation belongs is on your dealership’s website. However, there are many dealerships across the country who have expanded the marketing of their chat service in the most unlikely places, and have received real benefits from doing so! What unlikely places am I talking about? Facebook You can promote live chat anywhere you …
News about the World Cup and its rockstar soccer players have been making headlines lately. One of the hottest players of the moment is Cristiano Ronaldo, who’s not only an exceptional player but a major brand ambassador for big hitters like Nike. So, how can you rep your dealership brand like Ronaldo? Have an Alter Ego According to Nike, Ronaldo …
“I’m just not sold on the whole volunteering thing” – Said no dealership, ever In case you were wondering, community involvement is a no-brainer. The answer should be YES, do it. Companies today are becoming more involved in giving back because the outcome is always the same: win-win. Like in your school days, volunteering looks good on the company resume, …
