Why Your Car Dealership Should Use TikTok

Why Your Car Dealership Should Use TikTok

Written By AE Staff

Like it or not, social media is a must-have component of a business’s presence and marketing efforts in the modern age.  In an increasingly social media-minded world, the biggest brands have realized that a two-way communication model is the most effective in humanizing, legitimizing, and enhancing their brand power. Interacting with your consumers and personifying a brand is the key …

If I Had a Car Dealership…

If I Had a Car Dealership…

Written By AE Staff

a guest blog by Wes McClelland, Sales Director at ActivEngage I’ve never been a quitter; it’s not something I do, nor is it in my DNA.  In February of 1996, I was newly married and looking for a job. I was fresh out of college, where I majored in Criminal Justice. I wanted to become a peace officer in the …

Dealerships: Focus on What You CAN Control

Dealerships: Focus on What You CAN Control

Written By Ted Rubin

Nothing discourages taking action quite like the feeling of not being in control.  It doesn’t matter the context or situation. A lack of control leads to anxiety and fear, which can manifest negatively in all aspects of life.  Think about the pandemic for a moment. COVID-19 added much uncertainty to our lives, and the constantly evolving health science around it …

How to Reassure Customers in an Inventory Shortage

How to Reassure Customers in an Inventory Shortage

Written By Eric Schlesinger

In this digital age, your dealership’s website is your front door.  The internet has afforded shoppers the luxury of access to your business on multiple levels. So much so, that they may never even need to step foot in your showroom to know what you’re all about.  Or so they think.  Perception is everything. This is especially important in the …

Attracting car buyers

How Automotive SEO Helps Car Dealers

Written By AE Staff

Does your dealership need the power of automotive SEO? With car dealerships seemingly on every corner, you’ve got to make sure you’re leaning into every competitive advantage. This includes making sure your car dealership’s offerings are highly visible and being found by the right people in your communities. Attracting customers looking for the services car dealerships offer is a must, …

Responding to Customer Reviews in the Automotive Industry

How to Respond to Customer Reviews for Car Dealers

Written By AE Staff

The year is 1999.  The internet is young and still figuring out what it wants to be. E-Commerce is on the cusp of exploding, and a new age of digital retailing has been ushered in.  And with it:  The Online Review. Back then, the roster of retail entities which allowed online reviews were small (Amazon and eBay were among them …

The Importance of Car Dealership Digital Marketing

Written By Carol Marshall

First things first: What is digital marketing? Digital marketing covers your overall online presence. This includes your website, social media accounts, email marketing, mobile devices, and smart fridge — you get the picture. Wherever you can place ads to engage your potential customers online: that’s digital marketing. But, we’re going to get more specific and talk about the importance of …

7 Tips for Dealership Marketing

7 Tips for Car Dealership Marketing

Written By Carol Marshall

Dealer marketing has gotten a lot harder in the post-pandemic world. People have adjusted their spending priorities and changed where and how they shop. Unless you change your training and strategies to match, your brand will end up in the dust. It’s all about digital platforms now, and the trend shows no signs of slowing anytime soon. More people who …

New Social Advantage Ad Options!

NEW! Social Advantage 2.0: Better Facebook Ads for Car Dealerships

Written By AE Staff

ActivEngage has become a digital engagement leader by helping auto dealers connect with their customers through multi-channel messaging options. We stay committed to helping our clients make the most of their time and resources, so we’re always working in the background to ensure that everything is running smoothly. From managed messaging to integrated add-ons, upsells, and other features, ActivEngage never …