Lead follow-up best practices

7 Crucial Days Following a Test Drive

Written By Eric Schlesinger

7 days. It’s not just a quote from the terrifying film “The Ring,” or as the Japanese know it “Ringu.” It’s also the crunch time for car buying decisions. Edmunds.com recently reported that 79% of shoppers buy a car within seven days after a test drive. That means that if you weren’t charming enough to sell the vehicle the day …

Don't use these words at the showroom

Dealer Terminology You Should Never Use Around Your Customers

Written By Eric Schlesinger

“It is the obvious which is so difficult to see most of the time. People say, ‘It’s as plain as the nose on your face.’ But how much of the nose on your face can you see, unless someone holds a mirror up to you?” ― I, Robot Have you ever tried to look at your nose? You can’t because …