Conversational Commerce Needs Good Conversation

Conversational Commerce Needs Good Conversation

Written By Ted Rubin

Fostering great customer relationships has been an important aspect of business for, well, forever!  Communicating with customers on a human level is a foundational part of a good sales nurturing process, and an essential part of their buyer’s journey. Striking up a friendly conversation, and having organic conversations with shoppers in a familiar way, is a business strategy that establishes …

How to Sell More Cars with 10 Creative Dealership Promotion Ideas

How to Sell More Cars with 10 Creative Dealership Promotion Ideas

Written By AE Staff

With everyone glued to the internet these days, it’s become increasingly difficult for car dealers to capture people’s attention by traditional means. Wild and exciting tactics of the past don’t cut it anymore in today’s instant gratification society. While the inflatable tube man on the side of the road is eye-catching, it fails to explain why your dealership is different …

Why Your Dealership Needs a “No Bull” Messaging Provider

Why Your Dealership Needs a “No Bull” Messaging Provider

Written By AE Staff

If you work at a dealership or are in dealership marketing, you are without a doubt pummeled daily with vendor marketing emails selling you a dizzying variety of products. We would know. After all, we’re an automotive managed messaging company that sends some of those emails! Eventually, you get desensitized and ignore these emails. No hard feelings; it happens. It …

An Excellent Customer Experience Needs the Human Element

An Excellent Customer Experience Needs the Human Element

Written By Carol Marshall

This article was originally created for Dealer Marketing Magazine by ActivEngage’s COO, Carol Marshall. Think about the last time you had a really great conversation. When I think about a great conversation, my mind goes to those a-little-too-long lunches with business colleagues. Game night with friends on the weekend. Laughing until I cry until the wee hours of the morning …

How to Build the Best Internet Sales Dealership Processes

How to Build the Best Internet Sales Dealership Processes

Written By Carol Marshall

When selling cars online, it’s imperative to ensure your automotive internet sales processes are up-to-date, impactful, and streamlined. Car dealerships are no longer purely physical places. Automotive retail has changed, and for the better (in our opinion). The car dealership website is now just as much of a showroom as your in-store showroom is, and is now built on top …

What’s Your Chat Follow-Up Process?

What is Conversational Commerce?

Written By AE Staff

Advertising doesn’t work like it used to, and reaching customers takes more than a flashy commercial. Millennials, particularly, are highly resistant to ads, having grown up in a digital environment. You’ll have to work for their attention if you want them to make purchases at your dealership.  Consumers want connection, and they seek out brands committed to their needs. Customer …

7 Tips for Dealership Marketing

7 Tips for Car Dealership Marketing

Written By Carol Marshall

Dealer marketing has gotten a lot harder in the post-pandemic world. People have adjusted their spending priorities and changed where and how they shop. Unless you change your training and strategies to match, your brand will end up in the dust. It’s all about digital platforms now, and the trend shows no signs of slowing anytime soon. More people who …

10 Social Media Strategies for Car Dealerships

11 Automotive Social Media Marketing Strategies

Written By AE Staff

This blog was updated on 3/21/2024 Are you thinking about your automotive social media marketing efforts? In 2021, nearly 63% of the entire world’s population actively used social media for almost 2.5 hours a day. This statistic is simply staggering, and there is something pretty invaluable for those in the automotive industry to infer from this: Those people drive cars. …

7 Car Dealership Advertising Ideas

7 Car Dealership Advertising Ideas

Written By AE Staff

Okay, so you know you need to put out car ads, but you’re not sure where to put your efforts. Maybe you’ve run a few campaigns with minimal success. Maybe worse, you dumped a respectable amount of money into a car ad platform that returned nothing but a few wishy-washy leads. Dealership marketing isn’t easy, but you’re not alone! If …