Below you'll find a list of all posts that have been categorized as “Follow-up Best Practices”
The best customer experiences are seamless. This is why so many dealerships in the auto industry are focused not just on digital retailing, but on something called “connected retailing.” Connected retailing means your online offerings and processes are mirrored in-store. More than just choosing an automotive digital retailing tool for your site so you fill a requirement, connected retailing involves …
Fostering great customer relationships has been an important aspect of business for, well, forever! Communicating with customers on a human level is a foundational part of a good sales nurturing process, and an essential part of their buyer’s journey. Striking up a friendly conversation, and having organic conversations with shoppers in a familiar way, is a business strategy that establishes …
With everyone glued to the internet these days, it’s become increasingly difficult for car dealers to capture people’s attention by traditional means. Wild and exciting tactics of the past don’t cut it anymore in today’s instant gratification society. While the inflatable tube man on the side of the road is eye-catching, it fails to explain why your dealership is different …
If you work at a dealership or are in dealership marketing, you are without a doubt pummeled daily with vendor marketing emails selling you a dizzying variety of products. We would know. After all, we’re an automotive managed messaging company that sends some of those emails! Eventually, you get desensitized and ignore these emails. No hard feelings; it happens. It …
This article was originally created for Dealer Marketing Magazine by ActivEngage’s COO, Carol Marshall. Think about the last time you had a really great conversation. When I think about a great conversation, my mind goes to those a-little-too-long lunches with business colleagues. Game night with friends on the weekend. Laughing until I cry until the wee hours of the morning …
In this blog you will: Read about how prevalent digital retailing is in the modern market. See how car shoppers expect the ease and convenience of digital retailing when shopping for a vehicle. Learn how you can leverage digital retailing tools for your dealership, and how ActivEngage can help you accomplish that. It’s pretty hard to imagine life without the …
The year is 1999. The internet is young and still figuring out what it wants to be. E-Commerce is on the cusp of exploding, and a new age of digital retailing has been ushered in. And with it: The Online Review. Back then, the roster of retail entities which allowed online reviews were small (Amazon and eBay were among them …
When selling cars online, it’s imperative to ensure your automotive internet sales processes are up-to-date, impactful, and streamlined. Car dealerships are no longer purely physical places. Automotive retail has changed, and for the better (in our opinion). The car dealership website is now just as much of a showroom as your in-store showroom is, and is now built on top …
Advertising doesn’t work like it used to, and reaching customers takes more than a flashy commercial. Millennials, particularly, are highly resistant to ads, having grown up in a digital environment. You’ll have to work for their attention if you want them to make purchases at your dealership. Consumers want connection, and they seek out brands committed to their needs. Customer …
