7 Tips for Dealership Marketing

7 Tips for Car Dealership Marketing

Written By Carol Marshall

Dealer marketing has gotten a lot harder in the post-pandemic world. People have adjusted their spending priorities and changed where and how they shop. Unless you change your training and strategies to match, your brand will end up in the dust. It’s all about digital platforms now, and the trend shows no signs of slowing anytime soon. More people who …

10 Social Media Strategies for Car Dealerships

11 Automotive Social Media Marketing Strategies

Written By Eric Schlesinger

This blog was updated on 3/21/2024 Are you thinking about your automotive social media marketing efforts? In 2021, nearly 63% of the entire world’s population actively used social media for almost 2.5 hours a day. This statistic is simply staggering, and there is something pretty invaluable for those in the automotive industry to infer from this: Those people drive cars. …

7 Car Dealership Advertising Ideas

7 Car Dealership Advertising Ideas

Written By Eric Schlesinger

Okay, so you know you need to put out car ads, but you’re not sure where to put your efforts. Maybe you’ve run a few campaigns with minimal success. Maybe worse, you dumped a respectable amount of money into a car ad platform that returned nothing but a few wishy-washy leads. Dealership marketing isn’t easy, but you’re not alone! If …

Dissecting Review Responses – How to Respond to Reviews Properly

How to Respond to Reviews in Automotive Reputation Management

Written By Eric Schlesinger

Now that almost every business has an online presence, getting online reviews is a normal part of everyday life. Still, it can be challenging to know the best way to respond to customer feedback. And with automotive reputation, unfortunately, being historically mediocre, you’ll likely run into a few difficult customers when you have increased review quantity. There’s always a temptation …

What’s Your Chat Follow-Up Process?

What’s Your Chat Follow-Up Process?

Written By Carol Marshall

It’s not good enough to close the ticket when the chat ends. Your follow-up methods can have a significant impact on future customer interactions.  Your Customer Relationship Management (CRM) team needs to address every chat request quickly and professionally. Suppose a lead asks a question about a potential purchase or has a service inquiry. In that case, it’s essential to …

Quality Messaging with Randy Jeffrey

A Closer Look at ActivEngage Quality – Featuring Randy Jeffrey

Written By Carol Marshall

When we talk about quality as a concept, a few things usually come to mind. Some describe it as the degree of excellence of something (or someone!). Others may say it’s about meeting certain expectations. Vague at best. But when we talk about quality in a chat evaluation, it’s important to know what characteristics you’re measuring and why. ActivEngage Director …

ActivEngage COVID-19 Response Message

Committed to Our Customers During COVID-19

Written By Ted Rubin

Thank you very much for entrusting your customer-facing communication to ActivEngage.  We take this responsibility very seriously, making sure that we deliver detailed and quality conversations to your customers each day. Many of you are closely monitoring the Coronavirus (COVID-19), and the state of its impact on our country and businesses. At ActivEngage, we’re monitoring it closely as well. Because …

Want More Quality Leads? Start Talking About Finance in Chat

Written By Eric Schlesinger

“Stop wasting so much time on leads that won’t close!” Sound familiar? If you’ve ever screamed internally when you watch your BDC repeatedly follow up with crappy leads, it’s because you know that the quality of your leads determines the quality of your showroom traffic—and if this month’s sales quota will be met. With today’s shoppers visiting less than 2 …

Setting appointments increases the value of internet leads

The Competitive Advantage of Internet Leads with Appointments

Written By Ted Rubin

Internet leads from consumers who schedule and keep an appointment have a closing rate of almost 50%. Meanwhile, traditional ups typically close at 20%, says a recent study by PLADOOGLE, LLC. The study also found that if dealers go above and beyond by having the vehicle cleaned and make the shopper feel special during their showroom appointment, the closing ratio …