6 Do’s and Don’ts of Mobile Chat Conversations

6 Do’s and Don’ts of Mobile Chat Conversations

Written By Ted Rubin

The mobile shopping experience has been gaining precedence in the last few years, particularly in the last few months (Thanks, Google!), which is why in today’s blog I’ll be sharing some helpful tips about how to effectively assist mobile shoppers in chat. Here are 6 big do’s and don’ts of mobile chat conversations: 1. DO look over the shopper’s live …

Risky Business: 3 Ways a Bad Outsourced Chat Team Can Hurt Your Sales

Risky Business: 3 Ways a Bad Outsourced Chat Team Can Hurt Your Sales

Written By Carol Marshall

I’ve said it before, and I’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire chat teams within the US, and the quality of managed chat conversations are not equal. In fact, a bad managed chat service can be detrimental to your business! If the …

Use Live Chat to Build Rapport With Shoppers

Use Live Chat to Build Rapport With Shoppers

Written By AE Staff

People buy from businesses they like, trust, and know—which is a big reason why establishing rapport is so important in the sales process, both on the showroom floor and on your dealership’s website. Qualified Sales Leads Start with Rapport The number one reason live chat will fail at your dealership is that of a lack of a quality conversation. Building …

Emotion + Information = Expert Selling

Emotion + Information = Expert Selling

Written By AE Staff

They say people buy with their emotions. However, what actually happens is a mix between influential information and emotional cues. MarketingProfs provides some great insight about the different degrees of emotion and logic in the buying process. In this article, they discuss how the beginning and aftermarket stages of the buying cycle are the most emotionally-driven; once shoppers get closer …

6 Do’s and Don’ts For Handling Calls to Your Dealership

6 Do’s and Don’ts For Handling Calls to Your Dealership

Written By AE Staff

Incoming calls are some of the hottest leads for a car dealership. However, if best practices aren’t in place, these calls can turn from a blessing to a tragic mess. Bad phone practices will negatively affect your dealership reputation, your customer loyalty, and the acquisition of new customers. In today’s blog, we’ll discuss some Do’s and Don’ts your call dealership …

4 Phrases Your Online Shoppers DON’T Want to Hear

4 Phrases Your Online Shoppers DON’T Want to Hear

Written By AE Staff

Have you ever sat down at a restaurant, decided what you wanted to eat, and then as soon as the waiter comes by to take your order he tells you that the restaurant ran out of the main ingredient in your favorite dish on the menu? Strike one. You expected them to have the food they advertise. You’re not happy, …

7 Crucial Days Following a Test Drive

7 Crucial Days Following a Test Drive

Written By AE Staff

7 days. It’s not just a quote from the terrifying film “The Ring,” or as the Japanese know it “Ringu.” It’s also the crunch time for car buying decisions. Edmunds.com recently reported that 79% of shoppers buy a car within seven days after a test drive. That means that if you weren’t charming enough to sell the vehicle the day …

Dealer Terminology You Should Never Use Around Your Customers

Dealer Terminology You Should Never Use Around Your Customers

Written By AE Staff

“It is the obvious which is so difficult to see most of the time. People say, ‘It’s as plain as the nose on your face.’ But how much of the nose on your face can you see, unless someone holds a mirror up to you?” ― I, Robot Have you ever tried to look at your nose? You can’t because …