Below you'll find a list of all posts that have been categorized as “Dealership Processes”
“You don’t have to swing hard to hit a home run. If you got the timing, it’ll go.” – Yogi Berra Three American League MVP awards, 10 championships, and 15 All-Star Games — Yogi Berra is arguably one of the best catchers in MLB history and knew a thing or two about the importance of timing. It got me thinking …
Investing in self-managed live chat can be a big, yet profitable step for your dealership. It saves you money and allows you to connect with your online shoppers in a way that builds trust and starts lasting relationships before they even reach your physical store. However, managing chat at the dealership can be quite a challenge. That’s why I’m sharing …
Dare I say it…soon enough, it’s going to be winter. And when winter comes, you’re not going to share another Game of Thrones meme, but you are going to ensure that everyone (your staff, your vendors, etc.) is prepared for what happens in winter – such as holidays, bad weather, illness…maybe even snowball fights. So, what kind of processes are …
You signed up with a live chat provider because you believed it would be beneficial to your dealership’s business. So how often do you check to ensure they are delivering the results you were told to expect from the beginning? We recommend that you evaluate your live chat provider or your internal chat team every month. Below, are relevant benchmarks …
“My dog ate my homework.”For anyone who went through the United States’ public school system since the 1970s, this should be a very familiar excuse. And it may very well be the same excuse some dealers use to avoid doing their homework of test chatting their prospective chat providers before they buy a chat solution. Avoid these top 3 excuses …
Have you ever sat down at a restaurant, decided what you wanted to eat, and then as soon as the waiter comes by to take your order he tells you that the restaurant ran out of the main ingredient in your favorite dish on the menu? Strike one. You expected them to have the food they advertise. You’re not happy, …
Dealers, your online customers want to communicate with you in real-time. Having live chat services is the best way to connect with them, build your reputation, and get more leads all at once! But in order to do this, you need to be one with live chat (or at least let go of some preconceived ideas). Today’s post is about …
There’s an ongoing struggle in the dealership community for winning a shopper’s trust. Why? Because shoppers have a preconceived idea of the car buying experience at a dealership. They expect to be the prey. They expect your sales team’s hawks to swoop down and engulf them in persuasive techniques. They expect that they will have to haggle their way to …
A dealership is often a high-stress environment. And if you don’t have a viable dealership culture of appreciation, you’re going to have to hire over and over again. So how do you typically show your employees that you appreciate them for their work? The money. You give your team monetary incentives in return for their excellent skills, which helps them …
