Below you'll find a list of all posts that have been categorized as “Dealership Processes”
Let’s be honest with ourselves. Sometimes, car dealership websites can be a mess. Between pop-ups, endless special offers graphics, and any other doodads us automotive industry vendors come up with, there is a lot of information your car dealerships online visitors have to process. So, when it comes to implementing a chat widget, wouldn’t it be nice if auto dealers …
Buying stuff online is fun, and it’s also incredibly easy. Cars are no different. With online purchasing being easier and more convenient than ever, customers have grown accustomed to, enjoy, and expect digital communication service from a business; whether it’s the initial touch point, the follow up while waiting for the product or service, or to address any concerns post-sale. …
It’s almost 2023. Pretty crazy, right? That means that the internet is almost 33 years old (if you go off of the timeline of the first genuine web page going live in 1990). In these last few decades, the internet has evolved in ways we couldn’t have imagined, and businesses now use the internet and related technology as a non-negotiable …
Since 2005, Google Analytics has been the most popular and effective web analytics tool that helps businesses analyze and track their digital marketing campaigns – car dealers included. If you’re reading this, you’ve likely spent countless hours using Google Analytics to track your car dealership’s website traffic (or websites, if you’re a dealership group), your online car shopper’s consumer behavior, …
A little over two years ago, you would have thought the automotive industry and retail automotive, as we know it in America, was ending. That’s what the media would have you think. The feelings were warranted on the surface. A global chip shortage and resultant inventory shortage had the industry sweating and we were being warned to be prepared for …
Working in a dealership and automotive industry, you know that it takes special conversational and people skills to earn customer trust. Customers and potential buyers don’t want to be seen as just another sale; they are people (just like you) that have vehicle needs for different reasons in each of their unique lives. Given the nature of technology and communication …
In any relationship, communication is key. Romantic relationships, friendships, business partnerships, and even sales transactions; all of these require communication to initiate, sustain, and maintain. Misunderstandings, assumptions, presumptions, and any other relational mishaps you can think of, almost always come from a place of uneven or poor communication. In an increasingly digital world, where consumers start and sometimes end their …
The best customer experiences are seamless. This is why so many dealerships in the auto industry are focused not just on digital retailing, but on something called “connected retailing.” Connected retailing means your online offerings and processes are mirrored in-store. More than just choosing an automotive digital retailing tool for your site so you fill a requirement, connected retailing involves …
a guest blog by Wes McClelland, Sales Director at ActivEngage I’ve never been a quitter; it’s not something I do, nor is it in my DNA. In February of 1996, I was newly married and looking for a job. I was fresh out of college, where I majored in Criminal Justice. I wanted to become a peace officer in the …
