Happy woman chatting with dealership from home

[WEBINAR] Getting Personal During Social Distancing with DealerSocket

Did you miss our webinar with DealerSocket hosted by our very own, Carol Marshall, and Cavan Robinson of DealerSocket? These industry experts discuss automotive strategy and how your dealership can build virtual connections with buyers during social distancing. Watch the full webinar below. Then, read on to learn even more ways to use technology to your advantage and create meaningful …

ActivEngage COVID-19 Response Message

Committed to Our Customers During COVID-19

Thank you very much for entrusting your customer-facing communication to ActivEngage.  We take this responsibility very seriously, making sure that we deliver detailed and quality conversations to your customers each day. Many of you are closely monitoring the Coronavirus (COVID-19), and the state of its impact on our country and businesses. At ActivEngage, we’re monitoring it closely as well. Because …

consumer privacy laws in automotive

Consumer Privacy in 2020: The New Age of Data Ethics

Welcome to the new decade and the age of data ethics. We’ve entered a time where consumers are warier than ever about how companies use their personal information—and with good reason. The risk of inadequate data security and lousy privacy practices has skyrocketed in the last few years.  Since 2013, 9.7 billion data records were lost or stolen globally. Almost …

car buyer trends 2019

3 Easy Ways to Keep Up with Car Buyer Trends in 2019

It’s important for businesses in all industries to stay on top of consumer trends. But, for the car dealer, it’s crucial to understand the underlying values that drive car buyers towards certain businesses and away from others.  Simply put, a dealership that aligns with its car buyers’ values and behavior will win their business. And to keep ahead, first, you …

Auto inventory ads on social media

Are Facebook Inventory Ads Stealing Your Customers?

2019 is the year of social media, and more importantly, the year of Facebook. You and I both know your customers are always on social media, so why aren’t you taking advantage of promoting your inventory right into their News Feed? ActivEngages’ newest feature, Social Advantage, does just that. With this latest implementation, we help enable you to influence your …

Human interaction should complement technology

Virtual Reality – Digital Retailing

Increasingly, major national companies are promoting the fact that they have humans, personable beings, answering customer inquiries. Yet, in the automotive industry, the buzz is about digital retailing and having everything done on the web.  Seems like there is a disconnect. So which is it? Where should we focus our efforts? Digital Retailing: A Closer Look What we see in …

Can you sell used cars on Facebook Marketplace?

Can You Sell Cars on Facebook?

Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining business exposure on Facebook’s platform was relatively inexpensive. As Facebook continued to modify its algorithm to appease its users and better monetize the platform when it went public, Facebook page organic reach plummeted to where it seems …

dealership live chat rescue feature

Does Your Dealership Live Chat Team Need Rescuing?

You know that dealership live chat feature vendors are raving about? The one where you can ride in on a horse and shining armor to ‘save the day’? Yes, that one — the live chat feature that allows you to take over your provider’s conversation. It’s absolutely terrible. Rescuing your live chat provider is ridiculous. Here are three reasons why …