Below you'll find a list of all posts that have been categorized as “Dealership Processes”
This blog was updated on 3/21/2024 Are you thinking about your automotive social media marketing efforts? In 2021, nearly 63% of the entire world’s population actively used social media for almost 2.5 hours a day. This statistic is simply staggering, and there is something pretty invaluable for those in the automotive industry to infer from this: Those people drive cars. …
Okay, so you know you need to put out car ads, but you’re not sure where to put your efforts. Maybe you’ve run a few campaigns with minimal success. Maybe worse, you dumped a respectable amount of money into a car ad platform that returned nothing but a few wishy-washy leads. Dealership marketing isn’t easy, but you’re not alone! If …
Now that almost every business has an online presence, getting online reviews is a normal part of everyday life. Still, it can be challenging to know the best way to respond to customer feedback. And with automotive reputation, unfortunately, being historically mediocre, you’ll likely run into a few difficult customers when you have increased review quantity. There’s always a temptation …
It’s not good enough to close the ticket when the chat ends. Your follow-up methods can have a significant impact on future customer interactions. Your Customer Relationship Management (CRM) team needs to address every chat request quickly and professionally. Suppose a lead asks a question about a potential purchase or has a service inquiry. In that case, it’s essential to …
When we talk about quality as a concept, a few things usually come to mind. Some describe it as the degree of excellence of something (or someone!). Others may say it’s about meeting certain expectations. Vague at best. But when we talk about quality in a chat evaluation, it’s important to know what characteristics you’re measuring and why. ActivEngage Director …
It doesn’t matter how you sell; your dealership can thrive with Facebook leads on the bottom line. If you’re still not convinced about investing in automotive marketing on Facebook, here’s a quick snapshot of why you should: Facebook still has the largest user database out of all social platforms, with 2.32 billion monthly users as of the end of 2018 …
Did you miss our webinar with DealerSocket hosted by our very own, Carol Marshall, and Cavan Robinson of DealerSocket? These industry experts discuss automotive strategy and how your dealership can build virtual connections with buyers during social distancing. Watch the full webinar below. Then, read on to learn even more ways to use technology to your advantage and create meaningful …
Thank you very much for entrusting your customer-facing communication to ActivEngage. We take this responsibility very seriously, making sure that we deliver detailed and quality conversations to your customers each day. Many of you are closely monitoring the Coronavirus (COVID-19), and the state of its impact on our country and businesses. At ActivEngage, we’re monitoring it closely as well. Because …
Welcome to the new decade and the age of data ethics. We’ve entered a time where consumers are warier than ever about how companies use their personal information—and with good reason. The risk of inadequate data security and lousy privacy practices has skyrocketed in the last few years. Since 2013, 9.7 billion data records were lost or stolen globally. Almost …
