Your insider resource for the latest in auto industry news, insights, innovations, and more! ActivEngage Insights Article Conversational Commerce Needs Good ConversationCustomer service has been an important aspect of business for, well, forever! Communicating with customers on a human level is a foundational part of a good sales nurturing process. Striking up a friendship, and having organic conversations in a …
Cox Automotive Enters Exclusive Partnership with ActivEngage
ATLANTA, March 4, 2022 /PRNewswire/ — Cox Automotive and ActivEngage announced today that they have entered an exclusive partnership that will streamline communications between Cox Automotive brands and customers, personalize the car buying experience, and increase overall sales for dealers. The ActivEngage products are now available through Cox Automotive Digital Retailing brands, including Dealer.com, Autotrader, Kelley Blue Book, and VinSolutions. …
AutoChatter Newsletter – March 2022
Your insider resource for the latest in auto industry news, insights, innovations, and more! ActivEngage Insights Article How to Attract Car Shoppers This Tax SeasonTax season. A boon to some, a bother to others. But as a car dealer, you most likely look at tax season as an opportunity to engage prospective car buyers who now have a little extra …
How to Attract Car Shoppers this Tax Season
Tax season. A boon to some, a bother to others. But as a car dealer, you most likely look at tax season as an opportunity to engage prospective car buyers who now have a little extra cash to spend. As you should! A sizable tax return can be the perfect down payment. And with decent incentives, even a modest return …
How to Boost Your Dealership’s CSI Scores
Due to the current global circumstances (you know the ones), vehicle selection is low and prices are high. New car buyers are inelastic about pricing, more willing to order/travel to secure their perfect ride, and are spending less time shopping around. Consumers reported spending less time researching and shopping for a car online during the pandemic: “In total, consumers spent …
AutoChatter Newsletter – February 2022
Your insider resource for the latest in auto industry news, insights, innovations, and more! ActivEngage Insights Article How to Reassure Customers in an Inventory ShortageIn this digital age, your dealership’s website is your front door. The internet has afforded shoppers the luxury of access to your business on multiple levels. So much so, that they may never even need to …
How to Reassure Customers in an Inventory Shortage
In this digital age, your dealership’s website is your front door. The internet has afforded shoppers the luxury of access to your business on multiple levels. So much so, that they may never even need to step foot in your showroom to know what you’re all about. Or so they think. Perception is everything. This is especially important in the …
How to Sell More Cars with 10 Creative Dealership Promotion Ideas
With everyone glued to the internet these days, it’s become increasingly difficult for car dealers to capture people’s attention by traditional means. Wild and exciting tactics of the past don’t cut it anymore in today’s instant gratification society. While the inflatable tube man on the side of the road is eye-catching, it fails to explain why your dealership is different …
Why Your Dealership Needs a “No Bull” Messaging Provider
If you work at a dealership or are in dealership marketing, you are without a doubt pummeled daily with vendor marketing emails selling you a dizzying variety of products. We would know. After all, we’re an automotive managed messaging company that sends some of those emails! Eventually, you get desensitized and ignore these emails. No hard feelings; it happens. It …