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ActivEngage Insights Article
How to Reassure Customers in an Inventory Shortage
In this digital age, your dealership’s website is your front door. The internet has afforded shoppers the luxury of access to your business on multiple levels. So much so, that they may never even need to step foot in your showroom to know what you’re all about. Or so they think...
Featured Industry Influencer Article
Auto Dealership Websites Were Never Designed To Handle Inventory Shortages
Automotive dealership websites are delivering a poor customer experience because they were not designed with severe inventory shortages in mind. In fact, I would call most of the current OEM approved website designs "broken" and in need of an immediate fix. I discovered this design flaw when...
Cox Automotive Survey
Consumers still enjoy car-shopping experience
Cox Automotive survey: Car buyers' satisfaction dipped in 2021 vs. 2020, largely due to inventory constraints and higher prices. Here's a look at vehicle buyers' overall satisfaction with the shopping experience in recent years...
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NADA CEO says in-person show plans are still on
Toyota leads global auto industry in 2021
Electric car sales soar, but chip shortage hits market
Now Is The Time To Address Your Dealership’s Reputation
How Dealerships Can Prepare for a Successful 2022
If 2020 and 2021 have taught us anything, it’s that nothing is set in stone. From the onset of the pandemic with its accompanying protocols until now, many industries have had their processes and perspectives turned on their head...