AutoChatter Newsletter – February 2022

AutoChatter Newsletter – February 2022

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Your insider resource for the latest in auto industry news, insights, innovations, and more!

ActivEngage Insights Article

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How to Reassure Customers in an Inventory Shortage

In this digital age, your dealership’s website is your front door. The internet has afforded shoppers the luxury of access to your business on multiple levels. So much so, that they may never even need to step foot in your showroom to know what you’re all about. Or so they think...

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Featured Industry Influencer Article

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Auto Dealership Websites Were Never Designed To Handle Inventory Shortages

Automotive dealership websites are delivering a poor customer experience because they were not designed with severe inventory shortages in mind. In fact, I would call most of the current OEM approved website designs "broken" and in need of an immediate fix. I discovered this design flaw when...

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Cox Automotive Survey

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Consumers still enjoy car-shopping experience

Cox Automotive survey: Car buyers' satisfaction dipped in 2021 vs. 2020, largely due to inventory constraints and higher prices. Here's a look at vehicle buyers' overall satisfaction with the shopping experience in recent years...

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Related Industry Buzz

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GM Investing Nearly $154 Million in Production of Electric Motor Components

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Tesla Has Nothin' New for '22, Confirms CEO Elon Musk

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NADA CEO says in-person show plans are still on

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Toyota leads global auto industry in 2021

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Electric car sales soar, but chip shortage hits market

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Now Is The Time To Address Your Dealership’s Reputation

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Livestream Exclusive

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How Dealerships Can Prepare for a Successful 2022

If 2020 and 2021 have taught us anything, it’s that nothing is set in stone. From the onset of the pandemic with its accompanying protocols until now, many industries have had their processes and perspectives turned on their head...

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