“People-Powered” Automotive Live Messaging Company Appoints ChatGPT as New CEOOrlando, FL (April 1, 2023) – In a bizarre turn of events, automotive live messaging and digital engagement solutions company, ActivEngage, has appointed ChatGPT as their new CEO effective immediately. The decision comes as a baffling, left-field choice from an organization that touts and prides itself on an entirely “people-powered” approach. …
What Should the Dealership Customer Experience Offer?
The modern customer experience goes well beyond in-person interaction. Considering there is an up-and-coming generation of car buyers who were basically co-raised by technology (Gen Z, sometimes called digital natives!), a new avenue other than walking through the front door needs to be considered to meet these unique customer expectations. Additionally, because of the pandemic, many people started seeing the …
How to Be a Specialized BDC Car Dealership
While your sales and service teams may do a fantastic job greeting customers and creating that initial relationship in the dealership, the follow-up after may be lacking. Also, those shoppers that have not yet made the decision to visit you require timely, tailored attention. Digital natives, like Gen Z, are more comfortable navigating online. This is where a quality BDC …
Dealer Service Retention Strategies for 2023
Your service department makes a lot of money for your dealership. In fact, that’s true for most car dealers (with a service department). Due to the continued need for regular maintenance, oil changes, and whatever other vehicle service you can think of, your service bays are a constant source of repeat business for a car dealership and is no small …
Executive Spotlight x ActivEngage CEO Ted Rubin Interview
Brian Ankney: Welcome to the Autosuccess Executive Spotlight. I’m your host, Brian Ankney. Today my guest is Ted Rubin. He’s the President and CEO of Active Engage. Welcome Ted! Ted Rubin: Hey, thanks. I’m glad to be here! Brian Ankney: Cool, well let’s talk about the trends that you’re seeing right now. What trends are you seeing in dealer to …
Dealerships: Focus on Great Customer Conversations
In an era of cost-cutting automation, don’t lose sight of customer conversations. It can be easy to be tempted by possible savings when faced with the option to use a bot/AI. The reality is: You may be compromising earnings, both in the short and long term, by ignoring the great customer satisfaction that comes from having meaningful conversations that encourage …
Excite Car Buyers With a Virtual Test Drive
It’s time to drive the thing! With more and more shoppers wanting to complete much of the car buying process online, how do you best build on the emotion of getting a new car? How do you convey the vehicle in a way the digital customer can get a feel for it in action before they come into your showroom? …
How to Increase Service Lane Profits
To non-dealership folks and those not well acquainted with the automotive industry, selling cars might seem like the most significant revenue generator and the most profitable part of the whole operation. After all, the lots are lined with tons of cars (well, at least they used to be). But while it does make up a large percentage of dealership profit, …
Can ChatGPT Really Help Car Dealerships?
Artificial intelligence is always depicted as kind of scary in movies. It learns too much and becomes self-aware. It hates being handled by humans. It rebels. It kills or enslaves us all. Very dramatic! In reality, AI is a little more…boring? Funny? A novelty? I mean, people play chess with it sometimes. Its use in developing self-driving cars is off …