Below you'll find a list of all posts that have been categorized as “Retention & Loyalty”
People buy from businesses they like, trust, and know—which is a big reason why establishing rapport is so important in the sales process, both on the showroom floor and on your dealership’s website. Qualified Sales Leads Start with Rapport The number one reason live chat will fail at your dealership is that of a lack of a quality conversation. Building …
Automotive marketing as we know it has changed. The Internet now forces dealerships to have an online presence and build relationships with consumers in the digital world. Why? Because the modern shopper expects it. Consumer research is no longer solely accessible via phone calls and drive-bys. Now, your prospective customers are looking for information on your website — and using …
In a perfect world, shoppers would immediately know your dealership’s competitive advantages (i.e., amenities, “why buy” statement, and specials) by perusing your website. But that’s not always the case. Many times websites have too much or too little information, or shoppers are just too lazy to navigate the pages and find a reason to buy from you. If you aren’t …
Since the beginning of time, there have always been lot of lost sheep on websites. And, until a few years ago, there was no possible solution to help them find their way around your dealership’s digital showroom. Your shoppers were all alone to roam and be lost little sheep. But then dealership website chat was born, and live chat representatives …
In the Age of Information Overload, infographics are here to help us “boil it all down.” They’re visually appealing and can be an excellent way to get information quickly! If you don’t have time to read a bunch of text, these automotive infographics get right to the point. In order to help you stay up-to-date on consumer trends efficiently, ActivEngage …
There’s an ongoing struggle in the dealership community for winning a shopper’s trust. Why? Because shoppers have a preconceived idea of the car buying experience at a dealership. They expect to be the prey. They expect your sales team’s hawks to swoop down and engulf them in persuasive techniques. They expect that they will have to haggle their way to …
“It is the obvious which is so difficult to see most of the time. People say, ‘It’s as plain as the nose on your face.’ But how much of the nose on your face can you see, unless someone holds a mirror up to you?” ― I, Robot Have you ever tried to look at your nose? You can’t because …
