Conversations that Convert—Winner Chevrolet's Success with Live Messaging Read Case Study
When selling cars online, it’s imperative to ensure your automotive internet sales processes are up-to-date, impactful, and streamlined. Car dealerships are no longer purely physical places. Automotive retail has changed, and for the better (in our opinion). The car dealership website is now just as much of a showroom as your in-store showroom is, and is now built on top …
Dealer marketing has gotten a lot harder in the post-pandemic world. People have adjusted their spending priorities and changed where and how they shop. Unless you change your training and strategies to match, your brand will end up in the dust. It’s all about digital platforms now, and the trend shows no signs of slowing anytime soon. More people who …
It’s not good enough to close the ticket when the chat ends. Your follow-up methods can have a significant impact on future customer interactions. Your Customer Relationship Management (CRM) team needs to address every chat request quickly and professionally. Suppose a lead asks a question about a potential purchase or has a service inquiry. In that case, it’s essential to …
When we talk about quality as a concept, a few things usually come to mind. Some describe it as the degree of excellence of something (or someone!). Others may say it’s about meeting certain expectations. Vague at best. But when we talk about quality in a chat evaluation, it’s important to know what characteristics you’re measuring and why. ActivEngage Director …
![[WEBINAR] Humanizing Digital Retailing, with Kevin Frye](https://www.activengage.com/wp-content/uploads/2020/07/humanizing-blog-hero-1.jpg "[WEBINAR] Humanizing Digital Retailing, with Kevin Frye")
Did you miss the meeting of the minds last month? Automotive experts, Kevin Frye and Carol Marshall shared the virtual stage in The Missing Link: How to Humanize Digital Retailing webinar. If you weren’t able to make it, don’t fret! We’re breaking down the highlights right here. The Drawbacks of Digital Retailing As Carol and Kevin dove into his history …
![[WEBINAR] Getting Personal During Social Distancing with DealerSocket](https://www.activengage.com/wp-content/uploads/2020/05/Getting-Personal-During-Social-Distancing-Hero.jpg "[WEBINAR] Getting Personal During Social Distancing with DealerSocket")
Did you miss our webinar with DealerSocket hosted by our very own, Carol Marshall, and Cavan Robinson of DealerSocket? These industry experts discuss automotive strategy and how your dealership can build virtual connections with buyers during social distancing. Watch the full webinar below. Then, read on to learn even more ways to use technology to your advantage and create meaningful …
Increasingly, major national companies are promoting the fact that they have humans, personable beings, answering customer inquiries. Yet, in the automotive industry, the buzz is about digital retailing and having everything done on the web. Seems like there is a disconnect. So which is it? Where should we focus our efforts? Digital Retailing: A Closer Look What we see in …
You know that dealership live chat feature vendors are raving about? The one where you can ride in on a horse and shining armor to ‘save the day’? Yes, that one — the live chat feature that allows you to take over your provider’s conversation. It’s absolutely terrible. Rescuing your live chat provider is ridiculous. Here are three reasons why …
Welcome to the final part of our 3-part series on how to win over multitasking shoppers at the dealership. In part 1, we went over simple digital marketing tips that help distracted shoppers pay attention to your business during their automotive research. Part 2 was full of helpful ideas on dealership promotions and unique amenities that cater to multitaskers. Now that …
ActivEngage Live Messaging Service is very real, provides 100% people-powered conversations, and delivers some seriously high-conversion results for your dealership.
