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Facebook Messenger Ads with ActivEngage

How to Use Facebook Messenger Ads with ActivEngage

Since the inevitable death of organic social reach, dealers’ opportunity to reach and engage Facebook’s 2 billion users rests on paid advertising. Now that it takes a little more effort to promote your dealership on Facebook, those dealers who DO advertise will rise to the top. You can be one of them.

If you’re familiar with Facebook Advertising, you know that most calls-to-action drive shoppers to your website pages (i.e., VDPs, home page, landing page, etc.). Unfortunately, more times than not, these Facebook users who click don’t convert into a lead.

But, what if you could engage intrigued Facebook users clicking on your ad, in real-time and right on Facebook?

Spoiler Alert: You can.

Driving Social Car Sales with Facebook Messenger Ads

Facebook recently rolled out ads that send people from the social network’s News Feed into a conversation. Now, when a person clicks or taps on your Facebook Ad, a conversation with your business can immediately open inside Facebook Messenger.

This innovative ad-to-conversation opportunity allows savvy car dealers to transform their dealership’s Facebook into an interactive tool that:

  • Drives brand awareness inside one of today’s most-used platforms
  • Converts in-market shoppers into lead opportunities
  • Builds deeper relationships with social customers.

Looking for some Facebook Ad inspiration? Check out these Facebook case studies from automotive brands and dealerships that have grown their business with Facebook Ads.

Power Your Facebook Ads with ActivEngage Live Chat

Thanks to our latest integration with Facebook Messenger Ads, you can combine ActivEngage’s live chat technology to run compelling digital advertising campaigns that directly connect customers to chat.

Whether you manage social conversations at the dealership using ActivEngage’s software, or you leverage our highly-trained live chat team to convert social car buyers for you, you can now get closer to your business goals and increase ROI, one conversation at a time.

ActivEngage Facebook Messenger Ad example

If you’re an ActivEngage customer and have ActivEngage’s Facebook Messenger feature turned on, running ads that drive conversations is easy:

  1. Create an ad campaign. Set your target audience, time period, and location settings within the Facebook Business campaign editor.
  2. Use graphics that transition into a conversation. In the image above, a model is shown in front of a vehicle showroom with a chat bubble. The user expects to speak to a representative when they click the ad.
  3. Set “Call To Action” to “Send Message”. The Call To Action setting in an ad campaign determines what happens when an ad is clicked. A “Send Message” Call To Action will launch a Facebook Messenger conversation with your business page. If you use the ActivEngage Facebook Messenger integration, an ActivEngage Chat Specialist will respond to the customer’s chat request.
  4. Save and run your campaign. It’s that simple. Your ads will allow real customers to reach real people chatting for your dealership.

If you’re an ActivEngage customer and want to turn on the Facebook Messenger Integration feature, you only need a few minutes! Contact the AE Support Team or chat with us now to get started.

Interested in trying out our Facebook Messenger Ads feature to engage car buyers on social media? If so, chat with us now for a quick demo!


Google Click-to-Message: Your Secret Weapon for Mobile Ads

You may have heard that Google launched Google My Business Chat, a new feature that allows you to chat directly with customers on Google Search. But did you know you can also leverage today’s most popular form of communication for Google Ads, too?

That’s right, thanks to the Google Click-to-Message ad extension, you can start SMS text conversations that will drive more traffic into your showroom.

Benefits of adding Google CTM to your Ads strategy include:

  • More bang for your buck. You can add the Click-to-Message extensions to your ads at no extra cost.
  • More sales opportunities. By essentially opening a new channel, you have more chances of engaging and converting shoppers.
  • Apply extension across ad groups or campaigns. You can customize how you use Click-to-Message according to your needs.


But, Will Shoppers Use Google Click-to-Message?

Absolutely! Give them a chance to, and your automotive shoppers will use the SMS texting option on your Google Ads. Especially if a good portion of your traffic comes from mobile.

Consider the user experience: When a shopper clicks on a mobile Google Ad, there’s a higher level of intent than just browsing. They could be stranded with a broken down car somewhere and find you’re nearby thanks to your Google Ad. Or, they could be ready to test drive a new vehicle and you have the winning bid at the right moment. Why not engage them right then and there?

When you invite shoppers to connect with you via texting, you’re reducing the number of clicks it would take to get answers. And the easier you make it for a customer to reach you, the better chances you have of winning their business.

And sure, you also have the Click-to-Call option. But let’s be honest. As consumers, we are all getting more and more call-phobic by the day. Car shoppers would love to text you if you let them. In fact, according to Google:

“65% of consumers say they’d consider using messaging to connect with a business to get information about a product or service or to schedule an in-person appointment.”


Let Our Messaging Experts Connect with Your Shoppers

ActivEngage recently launched our Google Click-to-Message feature, which allows our expert chat team (or yours) to text with shoppers clicking on your ads using ActivEngage’s innovative chat software.

With impressive features like PreRead™, rich media sharing, and Lead Form Auto-Fill, our chat platform has the ability to transform SMS conversations into conversions. And our highly-trained chat team is there to provide your customers their undivided attention, freeing you up to do what you do best: close the deal.

If you’re an ActivEngage customer, and you want to turn on the Google Click-to-Message feature, let’s get you set up! It’s quick and simple. Contact the AE Support Team or chat with us to get started.

If you’re ready to rock and want to know how to set up message extensions from your Ads account, check out Google’s step-by-step instructions.

Have you checked out our new digital communications suite? Discover what it can do for your dealership today!