Avoid Post-Holiday Blues and Boost Employee Morale

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I hate to be the one to say it, but (once again) the holidays are practically over. The excitement of gift-giving and receiving dies down, and we forget about the famous annual ball-drop. As you go back to your daily routine, it’s important not to lose momentum. Leverage the holiday […]

4 Customer-Centric Infographics to Check Out Right Now

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You’re always on the lookout for innovative, measurable ways to effectively engage automotive shoppers. That’s why we’ve compiled four customer-centric infographics to help you improve your marketing strategy and proactively engage the modern buyer.   Check out these infographics to learn how you can build better buyer personas, engage shoppers […]

4 Reasons Why Shoppers Love Using Live Chat

Automotive marketing as we know it has changed. The Internet now forces dealerships to have an online presence and build relationships with consumers in the digital world. Why? Because the modern shopper expects it. Consumer research is no longer solely accessible via phone calls and drive-bys. Now, your prospective customers […]

Emotion + Information = Expert Selling

They say people buy with their emotions. However, what actually happens is a mix between influential information and emotional cues. MarketingProfs provides some great insight about the different degrees of emotion and logic in the buying process. In this article, they discuss how the beginning and aftermarket stages of the […]

3 Horrifying Fails of Dealership Follow-Up Emails

Your dealership follow-up process impacts the effectiveness of everything from your live chat service to your advertising efforts. Without proper follow-up, shoppers don’t buy…and then your dealership doesn’t make any money. With that in mind, and you might want to sit down for this…after doing some research, I’ve discovered a […]

5 Ways to Spread Holiday Cheer to Your Dealership’s Employees

It’s the most wonderful time of the year — but it can also be the most hectic as your dealership plans for 2015. These long days at work can make your staff feel like it’s not quite the holidays.   But you can change this dreary feeling, and shuffle in […]

How to Use Geofencing with Live Chat

The Internet allows you to have a global street corner for your dealership’s Digital Storefront, but sometimes it’s wise (and profitable) to send certain messages to your local shoppers ONLY, and in order to do that – you need to use Geofencing. What is Geofencing? Geofencing is a customer targeting […]