overcome shopper distrust during the car buying experience

7 Steps to Overcome Shopper Distrust

Written By Ted Rubin

There’s an ongoing struggle in the dealership community for winning a shopper’s trust. Why? Because shoppers have a preconceived idea of the car buying experience at a dealership. They expect to be the prey. They expect your sales team’s hawks to swoop down and engulf them in persuasive techniques. They expect that they will have to haggle their way to …

Don't use these words at the showroom

Dealer Terminology You Should Never Use Around Your Customers

Written By Eric Schlesinger

“It is the obvious which is so difficult to see most of the time. People say, ‘It’s as plain as the nose on your face.’ But how much of the nose on your face can you see, unless someone holds a mirror up to you?” ― I, Robot Have you ever tried to look at your nose? You can’t because …