Conversations that Convert—Winner Chevrolet's Success with Live Messaging Read Case Study
Below you'll find a list of all posts that have been categorized as “People & Culture”
Automotive marketing as we know it has changed. The Internet now forces dealerships to have an online presence and build relationships with consumers in the digital world. Why? Because the modern shopper expects it. Consumer research is no longer solely accessible via phone calls and drive-bys. Now, your prospective customers are looking for information on your website — and using …
They say people buy with their emotions. However, what actually happens is a mix between influential information and emotional cues. MarketingProfs provides some great insight about the different degrees of emotion and logic in the buying process. In this article, they discuss how the beginning and aftermarket stages of the buying cycle are the most emotionally-driven; once shoppers get closer …
It’s the most wonderful time of the year — but it can also be the most hectic as your dealership plans for the next. These long days at work can make your staff feel like it’s not quite the holidays. But you can change this dreary feeling, and shuffle in some holiday spirit at your dealership! Here are 5 easy …
In the Age of Information Overload, infographics are here to help us “boil it all down.” They’re visually appealing and can be an excellent way to get information quickly! If you don’t have time to read a bunch of text, these automotive infographics get right to the point. In order to help you stay up-to-date on consumer trends efficiently, ActivEngage …
Have you ever sat down at a restaurant, decided what you wanted to eat, and then as soon as the waiter comes by to take your order he tells you that the restaurant ran out of the main ingredient in your favorite dish on the menu? Strike one. You expected them to have the food they advertise. You’re not happy, …
Once upon a time, in the Land of Aluminum, Steel, and Rubber, there lived a team of Salespeople working at R-U-SERIOUS Dealer. These Salespeople, it is believed, had a rare gift for multitasking. Every day, they would tackle many different tasks – from taking and making phone calls, emailing prospects, making walk-around videos, attending to customers on the lot, and …
A dealership is often a high-stress environment. And if you don’t have a viable dealership culture of appreciation, you’re going to have to hire over and over again. So how do you typically show your employees that you appreciate them for their work? The money. You give your team monetary incentives in return for their excellent skills, which helps them …
The conversations your sales team has with your customers often dictate whether they’ll purchase or not. That’s why having a sales team trained in customer service is so important. Your standards should be the same for your live chat team. But how are their conversations even remotely similar? Live Chat Team vs. Sales Team The Greeting As the saying goes, …
“I’m just not sold on the whole volunteering thing” – Said no dealership, ever In case you were wondering, community involvement is a no-brainer. The answer should be YES, do it. Companies today are becoming more involved in giving back because the outcome is always the same: win-win. Like in your school days, volunteering looks good on the company resume, …
ActivEngage Live Messaging Service is very real, provides 100% people-powered conversations, and delivers some seriously high-conversion results for your dealership.
