Below you'll find a list of all posts that have been categorized as “Lead Generation Strategy”
Albert Einstein once said, “Life is like riding a bicycle. To keep your balance, you must keep moving.” It makes sense; try and stop pedaling and see how long you stay up! For people who do sales for a living (and more specifically, those who sell cars), the principle is very similar. Auto dealers are always looking for leads, trying …
Let’s be honest – your shoppers aren’t all saintly angels. Some of them are researching for their dream car during work. Actually, A LOT of them are on your website while at work. And they don’t want their boss to know! And since they aren’t going to stop, no matter what you say or do, your role is to be the …
The mobile shopping experience has been gaining precedence in the last few years, particularly in the last few months (Thanks, Google!), which is why in today’s blog I’ll be sharing some helpful tips about how to effectively assist mobile shoppers in chat. Here are 6 big do’s and don’ts of mobile chat conversations: 1. DO look over the shopper’s live …
I’ve said it before, and I’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire chat teams within the US, and the quality of managed chat conversations are not equal. In fact, a bad managed chat service can be detrimental to your business! If the …
In a recent report by IBM, “Automotive 2025: Industry without borders”, discusses the future of the automotive industry among OEMs, automotive suppliers, and other auto industry participants. The authors Ben Stanley and Kal Gyimesi ask this question, “How can you form relationships with newer, non-traditional industry participants to provide the digital relationship and customer experience that today’s drivers and passengers …
The Internet allows you to have a global street corner for your dealership’s Digital Storefront, but sometimes it’s wise (and profitable) to send certain messages to your local shoppers ONLY, and in order to do that – you need to use Geofencing. What is Geofencing? Geofencing is a popular customer targeting technology that uses GPS location. It gives you the …
In a perfect world, shoppers would immediately know your dealership’s competitive advantages (i.e., amenities, “why buy” statement, and specials) by perusing your website. But that’s not always the case. Many times websites have too much or too little information, or shoppers are just too lazy to navigate the pages and find a reason to buy from you. If you aren’t …
Live chat isn’t always as easy as adding code to your website and watching the leads come into your CRM. If you don’t have the correct processes and practices in place before you start, there’s a very likely chance that your live chat service could fail. And terrible chat can be catastrophic to your dealership. 7 Ways to Avoid Live …
“You don’t have to swing hard to hit a home run. If you got the timing, it’ll go.” – Yogi Berra Three American League MVP awards, 10 championships, and 15 All-Star Games — Yogi Berra is arguably one of the best catchers in MLB history and knew a thing or two about the importance of timing. It got me thinking …
