Below you'll find a list of all posts that have been categorized as “Customer Journey Optimization”
In this digital age, your dealership’s website is your front door. The internet has afforded shoppers the luxury of access to your business on multiple levels. So much so, that they may never even need to step foot in your showroom to know what you’re all about. Or so they think. Perception is everything. This is especially important in the …
Does your dealership need the power of automotive SEO? With car dealerships seemingly on every corner, you’ve got to make sure you’re leaning into every competitive advantage. This includes making sure your car dealership’s offerings are highly visible and being found by the right people in your communities. Attracting customers looking for the services car dealerships offer is a must, …
In response to the Covid-19 pandemic, Cox Automotive conducted a study that analyzed the types of customers looking to buy vehicles. The study identified five car buyer segments or personas, each with unique characteristics. When dealers better understand these demographics, they can use the information in tandem with DataWise to shorten the path to the sale and greatly enhance the …
It doesn’t matter how you sell; your dealership can thrive with Facebook leads on the bottom line. If you’re still not convinced about investing in automotive marketing on Facebook, here’s a quick snapshot of why you should: Facebook still has the largest user database out of all social platforms, with 2.32 billion monthly users as of the end of 2018 …
The automotive industry is facing uncertain times, as COVID-19’s effects on business remain unclear. The nation continues to practice social distancing as a safety measure, putting businesses that depend on real world foot traffic in a tight spot. Social distancing may affect real world business, but digital foot traffic is thriving. To offset any upset in sales, we’re sharing three …
Thank you very much for entrusting your customer-facing communication to ActivEngage. We take this responsibility very seriously, making sure that we deliver detailed and quality conversations to your customers each day. Many of you are closely monitoring the Coronavirus (COVID-19), and the state of its impact on our country and businesses. At ActivEngage, we’re monitoring it closely as well. Because …
Making the customer experience personal, seamless, and relevant is the new battleground. Studies show that for most of your customers, this is now a table-stakes expectation. According to PWC, 59% of people will walk away after bad experiences, even when they love a company or product. Your dealership might be feeling the harmful effects of a bad customer experience right …
