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ActivEngage Selected as a Red Herring Top 100 North America Winner

June 17, 2015 (Orlando, FL) — Red Herring recently announced ActivEngage, the most trusted brand in live chat, as a Top 100 North America award winner for 2015. ActivEngage was awarded this honor in San Diego at the Red Herring Top 100 North America Forum after giving a presentation on how its innovative chat technology is shaping the future of online retail.

Red Herring Top 100 North America enlists outstanding entrepreneurs and promising companies. It selects the award winners from approximately 1,200 privately financed companies each year in the US and Canada. Red Herring’s editorial staff evaluated companies on both quantitative and qualitative criteria, such as financial performance, technological innovation and intellectual property, DNA of the founders, business model, customer footprint and addressable market.

At the 2015 Forum, ActivEngage presented its recent developments and plans for its cutting-edge chat technology. Among the items covered, Ted Rubin, President and Co-Founder of ActivEngage, discussed the benefits of the company’s web-based chat software. This substantial piece of technology is utilized by ActivEngage’s Managed Chat Team to quickly address the needs of today’s online consumers. By providing personalized, real-time communication, ActivEngage’s Managed Chat Team humanizes the Internet and motivates consumers to make purchases.

By offering unique software features, coupled with the extensive training and professional performance of its Managed Chat Team, ActivEngage has created a business model that is unmatched by any other provider in the live chat industry.

“In 2015, selecting the top achievers was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “In fact, we had the toughest time in years because so many entrepreneurs had crossed significant milestones so early. But after much thought, rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across North America to the North America winners. We believe ActivEngage embodies the vision, drive, and innovation that define a successful entrepreneurial venture. ActivEngage should be proud of its accomplishment as the competition was very strong.”

Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, Palo Alto Networks and eBay would change the way we live and work.

ActivEngage continues to demonstrate it is a powerful force for changing how today’s consumers engage with businesses online. Based on this recent award from Red Herring, it’s evident that if ActivEngage isn’t on your “companies to watch” list yet, it should be.

live chat helps shoppers buy cars at work

Live Chat Helps Shoppers Secretly Research Cars at Work

Let’s be honest –  your shoppers aren’t all saintly angels. Some of them are researching for their dream car during work. Actually, A LOT of them are on your website while at work. And they don’t want their boss to know! And since they aren’t going to stop, no matter what you say or do, your role is to be the best accomplice ever by getting them the information they need…and maybe even find ways to help keep them out of trouble.

So, what better way to help shoppers with their devious car research than to offer live chat on your website?

 Here’s how live chat helps shoppers research while at work:

Shhhh! Live Chat is Quiet.

Many shoppers cannot make personal calls during work, which is why live chat is so convenient for them. Live chat doesn’t make any sounds. There is no audible way for their bosses or co-workers to detect work evasion when a shopper is chatting on your website.

Shoppers can pretend they’re working on their projects while they’re really doing research on the newest model in your inventory! It’s brilliant. But shhhh! Don’t tell!

Instead, what you need to do is add live chat to your website, and watch those work-evaders come quietly rolling through your virtual doors.

Live Chat Can Be Hidden.

Minimizing a chat window is as easy as the click of a button. If a shopper’s boss pops in for a minute to go over something with them, they don’t have to awkwardly end the conversation like they would if they were on the phone. They can hide the chat behind all of their other open tabs and applications on their computer, and then reopen up the window when they are ready to continue.

This sneakiness allows the shopper to have a fluid conversation, even when they are interrupted! No one has to know they are still having a conversation with your chat rep. The evidence is tucked away and buried under spreadsheets and emails – no one is going to question it!

Note: If your own BDC reps are chatting at your dealership, it’s important to keep in mind that sometimes these chatting-while-at-work shoppers take a little longer to respond than others. Be patient. It might take a few minutes for one of their clients to go away, or for their boss to stop looking over their shoulder. But if you wait for them, you’ll be more likely to get the lead and good rapport! Patience pays!

Also, to know for certain that the shopper has indeed stopped typing (possibly because of an interruption at work) and is not just a slow typer, you should check out ActivEngage’s PreRead™ feature. PreRead™ helps you see exactly what the shopper is typing as they are typing it in real-time! This helps eliminate guesswork for the chat rep and also saves them time when formulating their responses.

Live Chat is Mobile.

Last, but not least, shoppers can use their smartphones to chat on mobile during work. You know, in case those who may have a computer, but can’t use it for anything other than work purposes, want to chat while away from their desk.

It’s also important to note that there are all different types of jobs and many that don’t consist of sitting at a desk in front of a computer all day. Therefore, you might want to consider — when thinking of who might be your live chat audience — the bored cashier or stock person at a retail store who has nothing better to do during the slow part of their shift than to look for oil change coupons and the sickest rims you have available in your Online Parts Store.

These on-the-go shoppers would LOVE to chat with you on their phones at work to find out what you have to offer – but they can only do so if you offer a live chat button on your mobile website!

So, are you catering to the secret research of this mobile audience? If not, then your next course of action is to add live chat to your mobile site today! Otherwise, you are missing out on some extra revenue and a key target audience who is ready to buy!