Conversations that Convert—Winner Chevrolet's Success with Live Messaging Read Case Study
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Tax season. A boon to some, a bother to others. But as a car dealer, you most likely look at tax season as an opportunity to engage prospective car buyers who now have a little extra cash to spend. As you should! A sizable tax return can be the perfect down payment. And with decent incentives, even a modest return …
Due to the current global circumstances (you know the ones), vehicle selection is low and prices are high. New car buyers are inelastic about pricing, more willing to order/travel to secure their perfect ride, and are spending less time shopping around. Consumers reported spending less time researching and shopping for a car online during the pandemic: “In total, consumers spent …
Your insider resource for the latest in auto industry news, insights, innovations, and more! ActivEngage Insights Article How to Reassure Customers in an Inventory ShortageIn this digital age, your dealership’s website is your front door. The internet has afforded shoppers the luxury of access to your business on multiple levels. So much so, that they may never even need to …
Nothing discourages taking action quite like the feeling of not being in control. It doesn’t matter the context or situation. A lack of control leads to anxiety and fear, which can manifest negatively in all aspects of life. Think about the pandemic for a moment. COVID-19 added much uncertainty to our lives, and the constantly evolving health science around it …
*This content was updated on 12/21/2022 Automotive live chat (or automotive managed messaging, as we like to call it) has become somewhat of a four-letter word in the automotive industry in recent years. We know that automotive live chat and live chat software are proven digital tools that help engage curious online shoppers on your car dealership website. As a …
If you work at a dealership or are in dealership marketing, you are without a doubt pummeled daily with vendor marketing emails selling you a dizzying variety of products. We would know. After all, we’re an automotive managed messaging company that sends some of those emails! Eventually, you get desensitized and ignore these emails. No hard feelings; it happens. It …
This article was originally created for Dealer Marketing Magazine by ActivEngage’s COO, Carol Marshall. Think about the last time you had a really great conversation. When I think about a great conversation, my mind goes to those a-little-too-long lunches with business colleagues. Game night with friends on the weekend. Laughing until I cry until the wee hours of the morning …
Does your dealership need the power of automotive SEO? With car dealerships seemingly on every corner, you’ve got to make sure you’re leaning into every competitive advantage. This includes making sure your car dealership’s offerings are highly visible and being found by the right people in your communities. Attracting customers looking for the services car dealerships offer is a must, …
Based on the conversations we’ve seen over the past year and a half, it’s clear that people are craving connection. So much so that shoppers seek digital touchpoints during their entire customer journey, like live chat, to get their needs met. In conjunction with this trend comes the sudden boom in online car buying, which is no longer just a …
ActivEngage Live Messaging Service is very real, provides 100% people-powered conversations, and delivers some seriously high-conversion results for your dealership.
