Conversations that Convert—Winner Chevrolet's Success with Live Messaging Read Case Study
Below you'll find a list of all posts that have been categorized as “Dealership Processes”
In this digital age, your dealership’s website is your front door. The internet has afforded shoppers the luxury of access to your business on multiple levels. So much so, that they may never even need to step foot in your showroom to know what you’re all about. Or so they think. Perception is everything. This is especially important in the …
With everyone glued to the internet these days, it’s become increasingly difficult for car dealers to capture people’s attention by traditional means. Wild and exciting tactics of the past don’t cut it anymore in today’s instant gratification society. While the inflatable tube man on the side of the road is eye-catching, it fails to explain why your dealership is different …
*This content was updated on 12/21/2022 Automotive live chat (or automotive managed messaging, as we like to call it) has become somewhat of a four-letter word in the automotive industry in recent years. We know that automotive live chat and live chat software are proven digital tools that help engage curious online shoppers on your car dealership website. As a …
If 2020 and 2021 have taught us anything, it’s that nothing is set in stone. From the onset of the pandemic with its accompanying protocols until now, many industries have had their processes and perspectives turned on their head. And possibly even more important: consumer expectations have changed. Likely for good! This includes the automotive industry and the way car …
If you work at a dealership or are in dealership marketing, you are without a doubt pummeled daily with vendor marketing emails selling you a dizzying variety of products. We would know. After all, we’re an automotive managed messaging company that sends some of those emails! Eventually, you get desensitized and ignore these emails. No hard feelings; it happens. It …
This article was originally created for Dealer Marketing Magazine by ActivEngage’s COO, Carol Marshall. Think about the last time you had a really great conversation. When I think about a great conversation, my mind goes to those a-little-too-long lunches with business colleagues. Game night with friends on the weekend. Laughing until I cry until the wee hours of the morning …
Based on the conversations we’ve seen over the past year and a half, it’s clear that people are craving connection. So much so that shoppers seek digital touchpoints during their entire customer journey, like live chat, to get their needs met. In conjunction with this trend comes the sudden boom in online car buying, which is no longer just a …
The recent car chip shortage has put quite a wrench in the cogs of inventory levels and new vehicle sales. But at the root of this is a much bigger problem. The semiconductor chip shortage has halted automotive production in general. And in no small manner. From a story by CNBC: “The ongoing semiconductor chip shortage is now expected to …
In this blog, you will: See how Carvana has disrupted the automotive industry. Get insight as to where consumers stand when it comes to purchasing a vehicle online. Learn how you can match (and beat!) Carvana’s unique brand of automotive customer experience. If you haven’t heard of Carvana by now, you aren’t paying attention. Eight years ago, Carvana was born …
ActivEngage Live Messaging Service is very real, provides 100% people-powered conversations, and delivers some seriously high-conversion results for your dealership.
