dealership live chat rescue feature

Does Your Dealership Live Chat Team Need Rescuing?

You know that dealership live chat feature vendors are raving about? The one where you can ride in on a horse and shining […]

Live chat data for dealership marketing

Is Your Dealership Taking Advantage of Live Chat Data?

In a previous blog post, I discussed the importance of using live chat conversations to build rapport with your online shoppers, and how […]

Setting appointments increases the value of internet leads

The Competitive Advantage of Internet Leads with Appointments

Internet leads from consumers who schedule and keep an appointment have a closing rate of almost 50%. Meanwhile, traditional ups typically close at […]

summer-service-revenue

Beat the Summer Slump: How to Drive More Customers to Your Service Bays

We are well into Q3 of 2017, and car sales continue to cool off despite the summer heat. As vehicle sales flatten, optimizing […]

Chat and text growth in the auto industry

What Car Buyers Want: Digital Channels for Today’s Automotive Shoppers

The role of the car salesperson is changing. While back in the day, shoppers would learn about car models at the dealership’s physical […]

live chat helps shoppers buy cars at work

Live Chat Helps Shoppers Secretly Research Cars at Work

Let’s be honest –  your shoppers aren’t all saintly angels. Some of them are researching for their dream car during work. Actually, A […]

Make Digital Communication a Priority by 2025

In a recent report by IBM, “Automotive 2025: Industry without borders”, discusses the future of the automotive industry among OEMs, automotive suppliers, and […]

Use Live Chat to Build Rapport With Shoppers

People buy from businesses they like, trust, and know — which is a big reason why establishing rapport is so important in the […]

4 Reasons Why Shoppers Love Using Live Chat

Automotive marketing as we know it has changed. The Internet now forces dealerships to have an online presence and build relationships with consumers […]

3 Horrifying Fails of Dealership Follow-Up Emails

Your dealership follow-up process impacts the effectiveness of everything from your live chat service to your advertising efforts. Without proper follow-up, shoppers don’t […]

Use Live Chat to Promote Your Dealership’s Competitive Advantages

In a perfect world, shoppers would immediately know your dealership’s competitive advantages (i.e., amenities, “why buy” statement, and specials) by perusing your website. […]

7 Ways Live Chat Can Fail and How to Prevent Them

Live chat isn’t always as easy as adding code to your website and watching the leads come into your CRM. If you don’t […]

Chat Representatives Are Your Website’s Shepherds

There are a lot of lost sheep on your website. Consumers roaming around, not exactly sure how to find what they are looking […]

automotive infographics

3 Automotive Infographics You Need to See

In the Age of Information Overload, infographics are here to help us “boil it all down.” They’re visually appealing and can be an […]

Top tips for Dealership Reviews

A Tactful Approach to Your Dealership’s Online Reviews

How can your dealership keep customers happy? By knowing what they like and dislike about your services – and improving on it. Feedback […]

overcome shopper distrust during the car buying experience

7 Steps to Overcome Shopper Distrust

There’s an ongoing struggle in the dealership community for winning a shopper’s trust. Why? Because shoppers have a preconceived idea of the car […]

Dealer Terminology You Should Never Use Around Your Customers

“It is the obvious which is so difficult to see most of the time. People say, ‘It’s as plain as the nose on […]